Prerequisite: QSTSM 131; QSTBA 221 previously or concurrently; sophomore standing. This course Introduces students to the field of marketing, including the analysis, planning, and implementation of marketing strategies as the means for achieving an organization's objectives. Students analyze cases and participate in workshops that focus on key marketing management tasks, including marketing research, consumer research, segmentation and targeting, sales forecasting, brand management, analysis of distribution channels, pricing and promotion practices, the development of advertising strategies, and marketing ethics.
FALL 2026 Schedule
| Section |
Instructor |
Location |
Schedule |
Notes |
| A1 |
Srinivasan |
HAR 322 |
MW 8:00 am-9:15 am |
Open to Business Administration minors who have met the course pre-requisites (please see course description), and Business Administration majors who started at BU in Fall 2025 or after and have met the course pre-requisites (please see course description). |
FALL 2026 Schedule
| Section |
Instructor |
Location |
Schedule |
Notes |
| B1 |
Srinivasan |
HAR 404 |
MW 11:15 am-12:30 pm |
Open to Business Administration minors who have met the course pre-requisites (please see course description), and Business Administration majors who started at BU in Fall 2025 or after and have met the course pre-requisites (please see course description). |
FALL 2026 Schedule
| Section |
Instructor |
Location |
Schedule |
Notes |
| C1 |
Donlan |
HAR 211 |
TR 8:00 am-9:15 am |
Open to Business Administration minors who have met the course pre-requisites (please see course description), and Business Administration majors who started at BU in Fall 2025 or after and have met the course pre-requisites (please see course description). |
FALL 2026 Schedule
| Section |
Instructor |
Location |
Schedule |
Notes |
| D1 |
Grant |
HAR 324 |
TR 3:30 pm-4:45 pm |
Open to Business Administration minors who have met the course pre-requisites (please see course description), and Business Administration majors who started at BU in Fall 2025 or after and have met the course pre-requisites (please see course description). |
FALL 2026 Schedule
| Section |
Instructor |
Location |
Schedule |
Notes |
| E1 |
Grant |
HAR 228 |
TR 2:00 pm-3:15 pm |
Open to Business Administration minors who have met the course pre-requisites (please see course description), and Business Administration majors who started at BU in Fall 2025 or after and have met the course pre-requisites (please see course description). |
Note that this information may change at any time. Please visit the MyBU Student Portal for the most up-to-date course information.
