This course provides students with a practical understanding of generative AI and how to strategically implement it across organizations. Through lectures, case studies, and hands-on exercises, participants will learn the fundamentals of generative AI and how it stands to transform industries. Given the wide applicability of these technologies, we will consider how to prioritize GenAI applications and develop roadmaps for integrating AI into various business functions. Students will explore best practices for managing AI projects and addressing legal, IP, and ethical considerations. The course will include insights from AI practitioners driving change in major companies through Gen AI. Despite its promise, realizing value through these technologies can be challenging. We will study the barriers to AI integration along technical, organizational, and operational lines. The class does not involve programming and is appropriate for the general MBA audience.

Note that this information may change at any time. Please visit the MyBU Student Portal for the most up-to-date course information.