A digital strategy is an organization's roadmap for leveraging digital technologies - including artificial intelligence, cloud computing, data analytics, and emerging platforms - to innovate business models, enhance products and services, streamline operations, and foster meaningful interactions with customers, suppliers, and strategic partners. For business leaders, developing and executing a robust digital strategy is essential not only for competitiveness but also for resilience in a rapidly evolving market environment. This course equips students with practical tools and frameworks to effectively design, implement, and communicate digital strategies within complex organizations. Students will explore critical management practices such as agile project management, effective change management in digital transformations, strategic use of AI and data analytics, cybersecurity considerations, and financial modeling to evaluate digital investments. Through interactive case studies, simulations, and exercises, students will apply these concepts in practical contexts. Industry experts will provide insights into current challenges and opportunities, sharing real-world experiences and best practices. Instead of a traditional final exam, student teams will work collaboratively on projects to conceptualize, develop, present, and secure stakeholder support for their own comprehensive digital strategy initiatives.

Note that this information may change at any time. Please visit the MyBU Student Portal for the most up-to-date course information.