Graduate Prerequisites: QSTMK723 or MK724 - This course provides an understanding of health sector marketing for health care services delivery (e.g., health systems, independent hospitals, hospices, pharmacies), for private business (e.g., life sciences, pharma, and biotech), and for insurance (e.g., commercial insurance and government). The course explores marketing insights and marketing strategies in the context of the evolving health sector. Topics addressed include the marketing of health care services by providers, insurance product marketing, marketing to physicians, new product development, particularly for pharmaceuticals and medical devices, and consumer adoption of medical and service innovations. The course will build students' knowledge of the unique challenges of health sector marketing and will build facility with applying the principles of marketing to situations across this vast landscape.

Note that this information may change at any time. Please visit the MyBU Student Portal for the most up-to-date course information.