Graduate Prerequisites: ES700, ES701,ES730, or ES740 - Persuasion pervades every crevice of successful entrepreneurial lives. This course will prepare entrepreneurs to consider their multiple constituents as they communicate a vision and build an enduring company. As a company-builder and innovator, your persuasion begins with a clarity of purpose. You must attract top talent, convince customers, get colleagues on board with your ideas, and persuade investors to fund your company. Thinking critically, challenging conventional wisdom, and communicating effectively are vital to your success.

Note that this information may change at any time. Please visit the MyBU Student Portal for the most up-to-date course information.