Persuasion is an essential skill for business success. Whether the goal is to influence and motivate your colleagues, superiors, organization, clients, or broader stakeholders, the capacity to persuade diverse audiences is key to effective leadership. In this course, students will learn to create and deliver compelling, high-impact verbal and written communications that inspire action. Students will learn to: generate insights with meaningful conclusions and recommendations; apply the principles of logical reasoning to create a compelling narrative; develop their unique leadership style to connect authentically to the audience; express complex information clearly and concisely in writing and with visual aids; and master presentation delivery, including projecting power through body language. We will cover a range of situations, from communicating within an organization, to winning over the public in a time of crisis, to holding crucial conversations to resolve conflicts.

Note that this information may change at any time. Please visit the MyBU Student Portal for the most up-to-date course information.