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When Data Creates Competitive Advantage…And When It Doesn’t

Co-authored by Questrom associate professor of information systems Andrei Hagiu and Julian Wright of the National University of Singapore, this Harvard Business Review cover story challenges the assumption that it’s possible to use customer data to gain an unbeatable competitive edge. In most instances, people grossly overestimate the advantage that data confers. While insights from […]

TO BUY OR NOT TO BUY 

How to get consumers to buy now, not later — and love it  It seems that people have caught on to many retailers’ pricing and discount strategies: buy those jeans now and pay full price. Hold off a few weeks and you might get them for half off. If you’re someone who decides to buy […]

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The Obstacles Medical AI Must Overcome

Harvard Business Review recently published the article, “AI Can Outperform Doctors. So Why Don’t Patients Trust It?” written by Questrom assistant professor of marketing Chiara Longoni and Everett W. Lord Distinguished Faculty Scholar and professor of marketing Carey K. Morewedge. The article references the professors’ research paper “Resistance to Medical Artificial Intelligence,” which is forthcoming […]