Co-authored by Questrom associate professor of information systems Andrei Hagiu and Julian Wright of the National University of Singapore, this Harvard Business Review cover story challenges the assumption that it’s possible to use customer data to gain an unbeatable competitive edge. In most instances, people grossly overestimate the advantage that data confers. While insights from […]
How to get consumers to buy now, not later — and love it It seems that people have caught on to many retailers’ pricing and discount strategies: buy those jeans now and pay full price. Hold off a few weeks and you might get them for half off. If you’re someone who decides to buy […]
Harvard Business Review recently published the article, “AI Can Outperform Doctors. So Why Don’t Patients Trust It?” written by Questrom assistant professor of marketing Chiara Longoni and Everett W. Lord Distinguished Faculty Scholar and professor of marketing Carey K. Morewedge. The article references the professors’ research paper “Resistance to Medical Artificial Intelligence,” which is forthcoming […]
New research by BU Questrom’s Sanaz Mobasseri suggests that spikes in violent crime in an employer’s neighborhood can lead to still bleaker odds for black applicants.
Standardized health insurance plans shift consumer choices.
An array of biases sway our decisions to recycle, writes Remi Trudel in Harvard Business Review
What strategies do employees use to handle an environment that pressures them to be available at all times?
For creative problem solving, it still pays off to have some people in an organization who don’t directly work together, according to Jesse Shore, assistant professor of information systems.
They get the job done, and spend time with their families under the radar—and are rewarded.
What happens when consumers take things for granted?