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MET MG 522: Consumer Behavior
Undergraduate Prerequisites: MET MG305 & MET MA213 - A broad view of consumer attitudes, behavior, and decision-making processes. Uses computer and case studies to supplement text readings. -
MET MG 523: Marketing Research
Undergraduate Prerequisites: MET MG305 & MET MA213 - Discusses marketing management situations as a basis for examining various marketing research techniques. Uses methods of social and behavioral science in gathering, analyzing, and interpreting facts necessary for making decisions. Applications in professional practice. -
MET MG 530: Business Strategy
Graduate Prerequisites: (METFI302 & METMK301 & METMG301 & METOM301) - Policy problems of business organizations. Integrates the areas of marketing, finance, accounting, economics, and personnel into a managerial concept of business decision making. -
MET MG 541: The Innovation Process: Developing New Products and Services
Addresses the specifics of new product and service development and factors such as market research and partnering that add value and bring innovation to commercial reality. Effective Fall 2020, this course fulfills a single unit in the following BU Hub area: Creativity/Innovation. -
MET MG 545: American Institutions and Culture
This course is intended primarily for international students to introduce them to American institutions -- business, educational, and political in particular -- within the context of American history, popular culture, and society. Students will learn about the unique features of American management and enterprise. The Boston metropolitan area will play an important role in appreciating the overall historical and cultural context, as will contemporary issues, scholarship, and unfolding events in illustrating distinctive features of American life and commerce. -
MET MG 550: International Business Law and Regulation
This course examines the international business, legal and regulatory environment. Topics include international legal comparisons, the international sale of goods, imports, and exports, technology transfer, intellectual property protection and forms, and regulations of foreign direct investment. -
MET MG 606: INTERNSHIP
INTERNSHIP
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