“Why Kraft Salad Frosting is a Wake-up Call for All of Us” – Prof. Joan Salge Blake
(6/20/19, BU Today)
“All was healthy and happy in Italy until I opened my Twitter feed to find that Kraft Foods had just launched a new product called Salad Frosting that is marketed to American parents and kids. I soon learned that Salad Frosting wasn’t pureed tossed green salad in a pouch that can be used to frost cupcakes in an attempt to enhance the nutritional value of this treat for kids. Rather, Kraft decided to put their classic ranch salad dressing in a pouch and rebrand it as frosting to trick American children into consuming more salad. Luckily, at this point in time, this is just a social media marketing stunt as the salad “frosting” isn’t available in your local supermarket…yet,” wrote Professor Joan Salge Blake about Kraft’s recent marketing stunt. “… why do we have to covertly coerce American kids into eating Mother Nature’s finest when Italian children, whom I have observed in outdoor cafés here, are eating Caprese salad or tossed salads with radicchio, tuna, eggs, carrots, and olives on a regular basis?”