Yanhua Bird
Assistant Professor, Management & Organizations
Yanhua Bird is an Assistant Professor of Management & Organizations at Boston University’s Questrom School of Business. Her research lies at the intersection of strategic human capital and responsible business. She examines how organizations and their leaders manage people amid changing social expectations and rapid advances in digital technology. Her work explores how organizational responses to these changes shape employee well-being, workplace inequality, and organizational performance. Methodologically, her work employs field experiments, natural experiments, and multi-method designs that combine large-scale corporate and employee-level data with qualitative evidence.
Her empirical work spans a range of organizational settings, including global supply chains, digital platforms, entrepreneurial fundraising, healthcare, textiles, and teleservices. Her research has been published in leading journals such as Organization Science, Organizational Behavior and Human Decision Processes, Journal of Management Studies, and Organization Studies. She received her Ph.D. in Organizational Behavior from Harvard University and holds an M.A. in Management and dual bachelor’s degrees in Sociology and Economics from Peking University.
Education
PhD, Harvard University, 2020
Publications
Bird, Y., Li, Q., Zhou, X. (In Press). “Supervisory Support Shift: The Impact of Disability Inclusion on Coworker Productivity”, Organization Science
Bird, Y. (2026). “Seal of Approval? Trust signals and cultural distance in a global peer-to-peer platform market”, Organization Studies, 47 (3), 511-536
Bird, Y., Li, ., Zhu, ., Liao, . (2025). “Gender and Social Entrepreneurship Fundraising: A Mission Drift Perspective”, Organizational Behavior and Human Decision Processes, 188
Bird, Y. (2025). “Seal of Approval? Trust signals and cultural distance in a global peer-to-peer platform market”, Organization Studies
Bird, Y., Li, Q., Zhou, X. (2024). “Walk the Talk, Walk the Tightrope: Complex Impact of Disability-Inclusion on Workplace Productivity”, Academy of Management Proceedings, 2024 (1)
Bird, Y. (2024). “Rating Anticipation and Strategic Downward Selection in Consumer-Generated Rating Systems: Evidence from a Peer-to-Peer Platform Market”, Journal of Management Studies
Bird, Y. (2024). “Rating Anticipation and Strategic Downward Selection in Consumer-Generated Rating Systems: Evidence from a Peer-to-Peer Platform Market”, Journal of Management Studies
Bird, Y., Short, J., Toffel, M. (2019). “Coupling Labor Codes of Conduct and Supplier Labor Practices: The Role of Internal Structural Conditions”, Organization Science, 30 (4), 847-867
Marquis, C., Bird, Y. (2018). “The Paradox of Responsive Authoritarianism: How Civic Activism Spurs Environmental Penalties in China”, Organization Science, 29 (5), 948-968
Marquis, C., Toffel, M., Zhou, Y. (2016). “Scrutiny, Norms, and Selective Disclosure: A Global Study of Greenwashing”, Organization Science, 27 (2), 483-504