Remi Trudel
Associate Professor, Marketing
Remi Trudel's research interests focus on consumer well-being. His research agenda is driven by a desire to understand consumer decision making in three substantive areas – sustainability, health and diet, and personal finance – so as to provide consumers, marketers, and policy makers with the means to make better, more sustainable decisions for themselves, society, and the environment. He has published in the top academic journals including the Journal of Consumer Research, Journal of Marketing Research, and the Journal of Consumer Psychology. His research has been covered on NPR, in The New York Times, The Wall Street Journal, The Washington Post, Scientific American, The Atlantic, The Globe and Mail, Science 2.0, Harvard Business Review (HBR.org) and many other regional news outlets. In 2012, he was awarded the Broderick Prize for Excellence in Research Scholarship at the Questrom School of Business. He was also recognized for his contribution to the doctoral program and was awarded the 2015 Broderick Prize for Outstanding Faculty Contribution to the Doctoral Community and Program. Trudel joined Boston University in July of 2009. He earned his PhD from the Ivey Business School, University of Western Ontario.
Education
PhD, Ivey Business School, University of Western Ontario, 2009
Publications
Lee, J., Trudel, R. (2025). “Man up! The mental health-feminine stereotype and its effect on the adoption of mental health apps”, Journal of Consumer Psychology, 35 (1)
White, K., Cakanlar, A., Sethi, S., Trudel, R. (2025). “The past, present, and future of sustainability marketing: How did we get here and where might we go?”, Journal of Business Research, 187 115056-115056
Sen, S., Bhattacharya, C., Lindrud, K., Bellezza, S., Cornil, Y., Du, S., Goenka, S., Husemann, K., Johnson, E., Lamberton, C., Nenkov, G., Trudel, R., White, K., Winterich, K. (2024). “Enhancing Consumer and Planetary Well-Being by Consuming Less, Consuming Better”, Journal of Sustainable Marketing 30-42
Tari, A., Trudel, R. (2024). “Affording Disposal Control: The Effect of Circular Take-Back Programs on Psychological Ownership and Valuation”, Journal of Marketing, 88 (3)
Blanchard, S., Trudel, R. (2023). “Life insurance, loss aversion, and temporal orientation: a field experiment and replication with young adults”, Marketing Letters
Atasoy, O., Trudel, R., Noseworthy, T., Kaufman, P. (2022). “Tangibility Bias in Investment Risk Judgements”, Organizational Behavior and Human Decision Processes
Cakanlar, A., Trudel, R., White, K. (2022). “Political Ideology and the Perceived Impact of Coronavirus Prevention Behaviors for the Self and Others”, Journal of the Association for Consumer Research
Trudel, R., Klein, J., Sen, S., Dawar, N. (2020). “Feeling Good by Doing Good: A Selfish Motivation for Ethical Choice”, Journal of Business Ethics, 166 39-39
Trudel, R. (2019). “Sustainable consumer behavior”, Consumer Psychology Review, 2 85-96
Whitley, S., Trudel, R., Kurt, D. (2018). “The Influence of Purchase Motivation on Perceived Preference Uniqueness and Assortment Size Preferences”, Journal of Consumer Research, 45 (4), 710-724
Reczek, R., Trudel, R., White, K. (2018). “Focusing on the forest or the trees: How abstract versus concrete construal level predicts responses to eco-friendly products”, Journal of Environmental Psychology, 57 87-98
Sun, M., Trudel, R. (2017). “The Effect of Recycling Versus Trashing on Consumption: Theory and Experimental Evidence”, Journal of Marketing Research, 54 (2), 293-305
Kettle, K., Trudel, R., Blanchard, S., Haubl, G. (2016). “Repayment Concentration and Consumer Motivation to Get Out of Debt”, Journal of Consumer Research, 43 (3), 460-477
Trudel, R., Argo, J., Meng, M. (2016). “Trash or Recycle? How Product Distortion Leads to Categorization Error During Disposal”, Environment and Behavior, 48 (7), 966-985
Trudel, R., Argo, J., Meng, M. (2016). “The Recycled Self: Consumers’ Disposal Decisions of Identity-Linked Products”, Journal of Consumer Research, 43 (2), 246-264
Trudel, R., Murray, K., Kim, S., Chen, S. (2015). “The Impact of Traffic Light Color-Coding on Food Health Perceptions and Choice”, Journal of Experimental Psychology: Applied, 21 (3), 255-275
Trudel, R., Argo, J., Meng, M. (2015). “Trash or Recycle? How Product Distortion Leads to Categorization Error during Disposal”, Environment and Behavior, 48 (7), 966-985
Trudel, R., Argo, J. (2013). “The Effect of Product Size and Form Distortion on Consumer Recycling Behavior”, Journal of Consumer Research, 40 (4), 632-643
Trudel, R., Murray, K. (2013). “Self-regulatory strength amplification through selective information processing”, Journal of Consumer Psychology, 23 (1), 61-73
Trudel, R., Murray, K., Cotte, J. (2012). “Beyond Expectations: The Effect of Regulatory Focus in Consumer Satisfaction”, International Journal of Research in Marketing, 29 (1), 93-97
Noseworthy, T., Trudel, R. (2011). “Looks Interesting, but What Does It Do? Evaluation of Incongruent Product Form Depends on Positioning”, Journal of Marketing Research, 48 (6), 1008-1019
Trudel, R., Murray, K. (2011). “Why Didn’t I Think of That? Self-Regulation Through Selective Information Processing”, Journal of Marketing Research, 48 (4), 701-712
Trudel, R. (2009). “Does It Pay To Be Good”, MIT Sloan Management Review, 50 (2), 61-68