Rafikiel Seyvunde
Questrom MS ‘22
Assistant Manager, Digital Analytics, Adidas
Rafikiel Seyvunde is the Assistant Manager of Digital Analytics at Adidas, where she combines her passion for consumer behavior with her expertise in data strategy to help brands connect with their audiences in meaningful ways. As a founder and strategist, Rafikiel excels at transforming data into compelling narratives that fuel growth, innovation, and exceptional user experiences across web and mobile platforms.
With her ability to bridge business insight and creativity, Rafikiel leverages her deep understanding of digital trends to guide brands toward impactful, customer-centric solutions. She is dedicated to championing a data-informed, human-centered approach that inspires connection, drives results, and helps brands thrive in a dynamic digital landscape.
Rafikiel holds a Bachelor’s degree from the University of South Florida and a Master of Science in Business Analytics from Boston University.