
Phyllis McGinnis
Lecturer, Marketing
Phyllis McGinnis began teaching at Boston University’s Questrom School of Business from 1999-2007 and 2013-current. She has over 40 years of senior leadership experience in consumer products and services, branding, marketing, product development, events, promotions and sales management. She received her MS in Business from Boston University, Paris, FR and BA in History/Secondary Education, Boston College.
Passionate, results-oriented consumer market leader and educator with over 20 years of senior leadership in consumer products and services, branding, marketing, product development, events, promotions and sales management and P&L responsibility, I am driven to deliver innovative products, programs and campaigns.
o Creative, analytical and “feet on the street” expertise drives results in innovation, branding and profits
o Dynamic leadership, collaboration and mentoring diverse, cross functional teams, providing motivation and vision
o Accomplished business plan development, presentation and sales proficiency influencing across organization tiers
Currently, I teach Marketing and Business Ethics to undergraduates. In addition, I design, coordinate and teach business elective courses for high school students at BU Metropolitan College, Summer Term; and, I am the faculty advisor for the BU Fashion & Retail Society and BU Guerilla Marketing Club.
MENTOR, ADVISOR, EDUCATOR
o My Philosophy: Be passionate, fearless, and focused
o My Message: “Put your shoulders back, hold your head up, and look them in the eye.”
Do what you love. You will be incredibly successful, you already are.
o My Commitment: “Once you are my student, you are always my student, always there for you.”
Unequivocally, I am a dedicated mentor and educator, I advocate for my students, support, and cheer them forward
as they pursue their hopes and dreams through education, curiosity, and persistence.
Education
MS, Boston University, Paris, France, 1993
BA, Boston College, 1977