Patrick Kaufmann
Professor Emeritus, Marketing
Patrick Kaufmann is an Everett W. Lord Distinguished Faculty Scholar and Professor of Marketing. He joined BU’s faculty in September 1998 and was Chair of the Marketing Department from 2001 until 2012. Professor Kaufmann received a BA in Economics from Georgetown University in 1968, a JD from Boston College Law School in 1974, an MBA from Wharton in 1980, and a Ph.D. in Marketing from Northwestern University in 1985. From 1985 to 1991, he was an Assistant Professor at the Harvard Business School, and from 1991 to 1998, he was an Associate Professor and Professor of Marketing at Georgia State University. Professor Kaufmann’s research is in the areas of franchising, channels of distribution and public policy and has published articles in a wide variety of scholarly journals including the Journal of Consumer Research, Journal of Marketing, the Journal of Law and Economics, the Journal of Public Policy & Marketing, and the Journal of Retailing. He serves on the Editorial Boards of the Journal of Retailing and the Journal of Public Policy & Marketing. He is a member of the International Society of Franchising, served on its executive committee from 1992 to 2014 and chaired the ISOF in 1992 and 2010.
Education
PhD, Kellogg/Northwestern University, 1985
MBA, Wharton/University of PA, 1980
JD, Boston College Law School, 1974
BA, Georgetown University, 1968
Publications
Hsu, L., Kaufmann, P., Srinivasan, S. (2017). “How Do Franchise Ownership Structure and Strategic Investment Emphasis Influence Stock Returns and Risks?”, Journal of Retailing, 93 (3), 350-368
Hsu, L., Kaufmann, P., Srinivasan, S. (2017). “How Do Franchise Ownership Structure and Strategic Investment Emphasis Influence Stock Returns and Risks?”, Journal of Retailing, 93 (3), 350-368
Winsor, R., Manolis, C., Kaufmann, P., Kashyap, V. (2012). “Manifest Conflict and Conflict Aftermath in Franchise Systems: A 10-Year Examination*”, Journal of Small Business Management, 50 (4), 621-651
Dant, R., Grünhagen, M., Kaufmann, P., Brown, J., Cliquet, G., Robicheaux, R. (2012). “Chronicling the Saga of 25 Years of International Society of Franchising”, Journal of Small Business Management, 50 (4), 525-538
Lawrence, B., Kaufmann, P. (2011). “Identity in Franchise Systems: The Role of Franchisee Associations”, Journal of Retailing, 87 (3), 285-305
Lawrence, B., Kaufmann, P. (2011). “Identity in Franchise Systems: The Role of Franchisee Associations”, Journal of Retailing, 87 (3), 285-305
Lawrence, B., Kaufmann, P. (2010). “Franchisee Associations: Strategic Focus or Response to Franchisor Opportunism”, Journal of Marketing Channels, 17 (2), 137-155
BROOKS, C., KAUFMANN, P., LICHTENSTEIN, D. (2008). “Trip chaining behavior in multi-destination shopping trips: A field experiment and laboratory replication”, Journal of Retailing, 84 (1), 29-38
Kaufmann, P., Donthu, N., Brooks, C. (2007). “An Illustrative Application of Multi-Unit Franchise Expansion in a Local Retail Market”, Journal of Marketing Channels, 14 (4), 85-106
Brown, J., Dant, R., Ingene, C., Kaufmann, P. (2005). “Supply chain management and the evolution of the “Big Middle””, Journal of Retailing, 81 (2), 97-105
Brooks, C., Kaufmann, P., Lichtenstein, D. (2004). “Travel Configuration on Consumer Trip-Chained Store Choice”, Journal of Consumer Research, 31 (2), 241-248