
Nailya Ordabayeva
Kelli Questrom Associate Professor in Marketing
Selected Research Presentations
Ordabayeva, N. Political Ideology and Information Sharing, City University of Hong Kong, Hong Kong, 2025
Ordabayeva, N. Political Ideology and Information Sharing, Singapore Management University Marketing Research Seminar, 2025
Kim, J. , Ordabayeva, N. , Cavanaugh, L. , Cutright, K. , Giesler, M. , Johar, G. , Lisjak, M. , Malkoc, S. , Schmitt, B. , Thomas, M. , Vohs, K. , Winterich, K. Ideological Consumption: Theories, Obstacles, and Future Directions Roundtable, Association for Consumer Research, Washington, D. C., 2025
Ordabayeva, N. Political Ideology and Information Sharing, INSEAD Marketing Research Seminar, Fontainebleau, France, 2025
Deng, X. , Nenkov, G. , Ordabayeva, N. , Sela, A. , Wilcox, K. Changing Topics for Changing Times, American Marketing Association – Sheth Doctoral Consortium, Columbus, OH, 2025
Ordabayeva, N. Political Ideology and Information Sharing, IE Business School Marketing Research Seminar, Madrid, Spain, 2025
Ordabayeva, N. Political Ideology and Information Sharing, Koc University Marketing Research Seminar, Istanbul, Turkiye, 2025
Ordabayeva, N. Political Ideology and Consumption Behavior, Bocconi University Marketing Research Camp, Milan, Italy, 2025
Ordabayeva, N. Political Ideology and Consumption Behavior, University of Virginia McIntire Marketing Research Seminar, Charlottesville, VA, 2025
Ordabayeva, N. Political Ideology and Information Sharing, Digital Business Institute Flash Talk Lunch, Boston, MA, 2025
Ordabayeva, N. Political Ideology and Consumption Behavior, University of Cincinnati Marketing Research Camp, Cincinnati, OH, 2025
Ordabayeva, N. Political Ideology and Consumption Behavior, Columbia Business School Research Seminar, New York, NY, 2025
Ordabayeva, N. Political Ideology and Consumption Behavior, Hong Kong University of Science and Technology Marketing Research Camp, Hong Kong, 2024
Ordabayeva, N. Political Ideology and Consumption Behavior, University of Hong Kong Marketing Research Seminar, Hong Kong, 2024
Ordabayeva, N. Political Ideology and Consumption Behavior, Hong Kong Polytechnic University Marketing Research Seminar, Hong Kong, 2024
Ein-Gar, D. , Levontin, L. , Ordabayeva, N. , Johar, G. , Lee, A. , Ng, S. , Puntoni, S. , Wilcox, K. Influence of a Progressively Polarized Marketplace on Consumer Behavior Roundtable, Association for Consumer Research Conference, Paris, FR, 2024
Vohs, K. , Shrum, L. , Ordabayeva, N. , Goenka, S. , Goodman, J. , Haws, K. , Malkoc, S. , Plassmann, H. , Reed, A. , Torelli, C. , Zeelenberg, M. You Are Leaving Variance on the Table: Why Consumer Researchers Should Be Studying Personality and Individual Differences Roundtable, Association for Consumer Research, Paris, FR, 2024
Rank-Christman, T. , Uduehi, E. , Ordabayeva, N. , Euh, H. , Cross, S. , Dellande, S. , Jones, A. , Turner, B. , Wooten, D. , Saint Clair, J. , Pereira, B. , Christensen, K. , Lee, A. , Trujillo Torres, L. , Brandford, T. Race as a Social Construct and its Impact on Consumption Response Roundtable, Association for Consumer Research, Paris, FR, 2024
Malkoc, S. , Ordabayeva, N. , Lowrey, T. , Urminsky, O. Staying Put or Moving: Advantages and Disadvantages, Association for Consumer Research, Mid-Career Workshop, Paris, FR, 2024
Ordabayeva, N. , Botti, S. , Chandon, P. , Chandy, R. , Morewedge, C. , Tully, S. , Cross, S. Relevance in Research – Identifying a Substantively Relevant Research Question, Association for Consumer Research, Sheth Doctoral Consortium, Paris, FR, 2024
Ordabayeva, N. Political Ideology and Consumption Behavior, BI Norwegian School of Business Marketing Research Seminar, Oslo, Norway, 2024
Ordabayeva, N. Political Ideology and Consumption Behavior, INSEAD Marketing Research Seminar, Fontainebleau, France, 2024
Cross, S. , Dellande, S. , Ordabayeva, N. , Turner, B. , Finkelstein, S. , Pereira, B. , Davis, N. , De La Rosa, W. , Jones, A. , Wooten, D. , Lee, A. , Scott, M. , Morwitz, V. The Psychological Impact of Racism and Discrimination on Consumer Well-Being Roundtable, Society for Consumer Psychology, Nashville, TN, 2024
Wolfe, S. , Ordabayeva, N. , Fair, R. , Snyderman, R. Politics & Consumers: How Do Elections, Political Polarization, and Political Instability Impact Consumer Behavior, National Association for Business Economics, Washington, D.C., 2024
Ordabayeva, N. Political Ideology and Consumption Behavior, University of Miami Marketing Research Camp, Miami, FL, 2024
Ordabayeva, N. Political Ideology and Consumption Behavior, Tulane University Marketing Research Seminar, New Orleans, LA, 2023
Ordabayeva, N. Political Ideology and Consumption Behavior, University of Southern California Marketing Research Seminar, Los Angeles, CA, 2023
Hussein, M. , Vohs, K. , Ordabayeva, N. , Chen, S. , Johar, G. , Kyung, E. , Malkoc, S. , McFerran, B. , Netzer, O. , Teeny, J. , Tormala, Z. , Schwarz, N. , White, K. , Wood, W. Emerging Threats to Democracy Roundtable, Association for Consumer Research, Seattle, WA, 2023
Ordabayeva, N. Political Ideology and Consumption Behavior, University of California at Riverside Marketing Research Seminar, Riverside, CA, 2023
Ordabayeva, N. Political Ideology and Consumption Behavior, University of Texas at Austin Marketing Research Seminar, Austin, TX, 2023
Ordabayeva, N. Political Ideology and Consumption Behavior, University of Notre Dame Marketing Research Seminar, South Bend, IN, 2023
Malkoc, S. , Ordabayeva, N. , John, E. , Kim, C. , Lisjak, M. , Cavanaugh, L. , Mittal, V. , Orhum, Y. , Zauberman, G. , Seiders, K. Political Choice Workshop, Choice Symposium, Fontainebleau, FR, 2023
Ordabayeva, N. Political Ideology and Consumption Behavior, Bayes School of Business Marketing Research Seminar, London, UK, 2023
Ordabayeva, N. , Jung, J. , Fernandes, D. , Han, K. , Mittal, V. Political Ideology and Hedonic Consumption, La Londe Consumer Behavior Conference, Porquerolles, FR, 2023
Ordabayeva, N. , Cakanlar, A. How Economic System Justification Shapes Support for P2P Providers in the Sharing Economy, La Londe Consumer Behavior Conference, Porquerolles, FR, 2023
Ordabayeva, N. Political Ideology and Consumption Behavior, Dartmouth College Marketing Research Camp, Hanover, NH, 2023
Ordabayeva, N. Political Ideology and Consumption Behavior, University of Pittsburgh Marketing Research Camp, Pittsburgh, PA, 2023
Ordabayeva, N. Political Ideology and Consumption Behavior, University of Florida Marketing Research Seminar, Gainesville, FL, 2023
Ordabayeva, N. Political Ideology and Consumption Behavior, Cornell University Marketing Research Seminar, Ithaca, NY, 2023
Ordabayeva, N. , Jung, J. , Fernandes, D. , Han, K. , Mittal, V. How Uncertainty Shapes Conservatives’ and Liberals’ Hedonic Consumption, Society for Consumer Psychology Conference, San Juan, PR, 2023
Ordabayeva, N. , Lisjak, M. Gender Diversity, American Marketing Association Winter Conference, Nashville, TN, 2023