
John McGinnis
Lecturer, Marketing
“You cannot connect the dots looking forward, you can only connect them looking back,” said Steve Jobs in his famous 2005 Stanford commencement speech. Looking back over my fifty years in the world of international business, brand management, consulting, new business development, retailing and now higher education, my dots have indeed connected. I am not a good caretaker or “manager.” But I am a successful creator of brands, businesses, and now bright young students who will outlast me and rise to greater levels than I could ever imagine for myself. While there is no one formula, this much I know: “Build Relationships. Build Teams. Build Brands. Build Businesses. Repeat.” JMcG.