Frederick Geyer

Fred is the Associate Dean of Questrom’s Specialized Masters Programs, the former Faculty Director of Questrom’s Master in Management program and a lecturer in the marketing faculty. In his current role as Associate Dean Fred successful led the Spring 2025 marketing and admissions efforts to offset the immigration challenges that arose. Since that time Fred, together with the admissions, marketing, registrar teams, has guided the program and faculty directors to design and adopt an integrated measurement dashboard, automated admissions process, cross-program content development and marketing process. He is currently focused on supporting the MSMFT, MSBA, MSF, and MiM Faculty Directors in their efforts to update the curriculum as well as support the program directors’ efforts to withstand further admissions challenges on the immigration front, improve the student experience and develop their leadership capabilities.

As Faculty Director the the MiM program Fred led the team’s efforts that tripled the size of the program, improved the quality of the student body, updated and renovated the curriclum and added 14 new faculty. As Marketing Lecturer Fred has focused on developing and teaching both of the key strategy courses and all three of the project courses in the MiM program. He has also supported and guided the development a wide range of other courses in the MiM program.

Before joining Questrom Fred returned to Boston, his hometown, after a career in management consulting focused on accelerating growth and undertaking digital transformation for some of the world’s largest companies including Zurich Financial, Avery Dennison, State Farm and Johnson & Johnson Medical Devices. At his firm, Prophet, Fred led the marketing practice and the European business. Fred’s career began in brand management at Kraft Foods after graduating with an MBA from Columbia Business School and progressed through roles as president for Crayola Canada and Europe as well as CMO of Electrolux’s floor care business in North America. Fred’s new role at MSMS fulfills a longstanding interest in business education that began when delivering executive learning programs for Prophet clients and expanded over time in partnership with Joerg Niessing at INSEAD, co-author of their recent book – The Definitive Guide to B2B Digital Transformation.

Fred and his wife Alison are native Bostonians. He attended the Boston Latin School and earned his undergraduate degree in government from Harvard College. His MBA at Columbia Business School included a double major in finance and marketing.

Access Fred’s profile at https://www.linkedin.com/in/fred-geyer/