Dokyun (DK) Lee

Kelli Questrom Associate Professor in Information Systems

Dokyun ”DK” Lee, is a Kelli Questrom Chair Associate Professor of Information Systems and Computing & Data Science School at Boston University. He studies the {responsible application, development, and impact} of AI in business with a focus on unstructured data. He founded Business Insights through Text Lab (www.dkBITLAB.com) (PI) and BU Digital Business Institute Generative AI Lab (Co-lead).
Specific interests are:
1) Generative AI (unintended consequence and human-integration frictions)
2) Economics of unstructured data (content extraction, understanding, engineering, marketing)
3) Unintended Consequence of AI in Business
in the context of digital consumer management, platform design, market competition, advertising, human-ai collaboration, innovation, and creativity.

He is a recipient of INFORMS ISS Gordon B David Young Scholar, INFORMS ISS Sandy Slaughter Early Career, CDO Magazine Leading Academic Data Leader, and Marketing Science Insititute Young Scholar Awards. His research has been published in journals such as Management Science, Information Systems Research, MISQ, Journal of Marketing Research, AAAI, AIES, and WWW. His work is supported by organizations such as Adobe, Bosch Institute, Google, Marketing Science Institute, McKinsey & Co, Nvidia, Net Institute, and Prudential Foundation.

DK holds a Bachelor’s degree in Computer Science from Columbia University (Machine Learning Focus), a Master’s degree in Statistics (Master’s Thesis: Johnson-Lindenstrauss Lemma and its Effect on Supervised Learning) from Yale University, and a Ph.D. from the Operation, Information, and Decisions department of the Wharton School (Thesis: Three Essays in Big Data Consumer Analytics in E-Commerce).
Before academia, DK worked at 4 tech start-ups and Blackrock as a quantitative software engineer and at Thomson Reuters as an ML contractor building a natural language processing engine for financial data.

Please contact for Academic-Industry research collaboration, consulting, and speaking inquiries.

Education

Selected Research Presentations

Publications