How can psychology help address climate change while improving consumer well-being? This question drives my research.

I am Andde Indaburu, a marketing researcher and Ph.D. candidate at Boston University. My work explores how to promote behaviors that benefit both people and the planet drawing on insights from behavioral sciences, consumer psychology, and marketing. I study how people perceive impact, what drives their choices, and how behavioral interventions can effectively shift both behavior and attitudes.

More specifically, I investigate consumers’ responses to product cues, nutrition labels, and environmental messaging. I examine how various behavioral interventions can help reduce waste, overconsumption, and unhealthy behaviors, and how public support can be increased for measures aimed at addressing carbon inequality. I also explore the role of artificial intelligence in guiding pro-environmental behavior.

Addressing climate change requires understanding how to make our behaviors compatible with planetary boundaries. To achieve this, we must identify the different levels at which behavior change occurs, and what can be done at each of them. This is why I developed The Snail Psychology. Learn more at www.anddeindaburu.com.