
Yanhua Bird
Assistant Professor, Management & Organizations
Yanhua Bird is an Assistant Professor of Management & Organizations at Boston University’s Questrom School of Business. Her research lies at the intersection of strategic human capital and business sustainability. Her scholarship is motivated by two forces reshaping contemporary organizations: the growing societal demand for more responsible and sustainable forms of capitalism, and the rapid advancement of digital technology. Her work examines how firms strategically respond to these transformations—and how their strategies shape both organizational performance and employee well-being. Methodologically, her work employs field experiments, natural experiments, and multi-method designs that combine large-scale corporate and employee-level data with qualitative evidence.
Her empirical work spans a range of organizational settings, including global supply chains, digital platforms, entrepreneurial fundraising, healthcare, textiles, and teleservices. Her research has been published in leading journals such as Organization Science, Organizational Behavior and Human Decision Processes, Journal of Management Studies, and Organization Studies. She received her Ph.D. in Organizational Behavior from Harvard University and holds an M.A. in Management and dual bachelor’s degrees in Sociology and Economics from Peking University.
Education
PhD, Harvard University, 2020
Selected Research Presentations
Bird, Y. CSR and Coworker Productivity, Academy of Management Annual Meeting, Chicago, 2024
Bird, Y. CSR and Coworker Productivity, EGOS, 2024
Publications
Bird, Y., Li, ., Zhu, ., Liao, . (In Press). “Gender and Social Entrepreneurship Fundraising: A Mission Drift Perspective”, Organizational Behavior and Human Decision Processes
Bird, Y. (2024). “Seal of Approval? Trust signals and cultural distance in a global peer-to-peer platform market”, Organization Studies
Bird, Y. (2024). “Rating Anticipation and Strategic Downward Selection in Consumer-Generated Rating Systems: Evidence from a Peer-to-Peer Platform Market”, Journal of Management Studies
Bird, Y. (2019). “The Production of Trust in Global Platform-based Markets”, Academy of Management Proceedings, 2019 (1), 12785-12785
Bird, Y., Short, J., Toffel, M. (2019). “Coupling Labor Codes of Conduct and Supplier Labor Practices: The Role of Internal Structural Conditions”, Organization Science, 30 (4), 847-867
Marquis, C., Bird, Y. (2018). “The Paradox of Responsive Authoritarianism: How Civic Activism Spurs Environmental Penalties in China”, Organization Science, 29 (5), 948-968
Marquis, C., Toffel, M., Zhou, Y. (2016). “Scrutiny, Norms, and Selective Disclosure: A Global Study of Greenwashing”, Organization Science, 27 (2), 483-504