Susan Jung Grant

As a clinical associate professor of marketing at Boston University, I am involved in teaching and innovating MBA, master’s and undergraduate curriculum. I have 20 years of experience teaching and mentoring students at all levels – undergraduate, MBA and PhD. Most recently, I have developed a new master’s of management curriculum for STEM students at Questrom (http://poetsandquants.com/2015/12/22/a-management-masters-with-a-difference/). The most rewarding aspect of my job is guiding students in connecting theory to practice inside the classroom and supporting them in achieving their professional aspirations outside the classroom.

I have won awards for my teaching, including the MBA educator of distinction award, and for my research, including a prize from the Society for Consumer Psychology for my dissertation. I have been a frequent media commentator on marketing strategy, practices and trends for NPR, Poets and Quants, The Denver Post, KGO, and Glamour. ?

My teaching interests, which emphasize a holistic look at business, include marketing principles, research methods, experimental design, marketing strategy, and buyer behavior. I have pioneered bringing experiential learning into the classroom in partnership with area companies by identifying consulting projects that create strategies for growth.

My research, which I have presented nationally and internationally, explores why and how the most impactful marketing happens between consumers’ ears. Current interests include innovation, evolutionary psychology, and financial decision-making. I have published papers with an exclusive focus on top-tier marketing journals and have a passion for testing how frameworks are applied in practice.

Much of my business background has involved working with innovative companies that have been the basis of student learning. As a result, I have pursued many academic-professional partnerships. I have worked with senior executives from Bose, Quintiles, AT&T, PUMA, Uber, Leo Burnett, Arnold Worldwide, Thermo Fisher and other area companies.