Remi Trudel's research interests focus on consumer well-being. His research agenda is driven by a desire to understand consumer decision making in three substantive areas - sustainability, health and diet, and personal finance - so as to provide consumers, marketers, and policy makers with the means to make better, more sustainable decisions for themselves, society, and the environment. He has published in the top academic journals including the Journal of Consumer Research, Journal of Marketing Research, and the Journal of Consumer Psychology. His research has been covered on NPR, in The New York TimesThe Wall Street JournalThe Washington Post, Scientific American, The Atlantic, The Globe and Mail, Science 2.0, Harvard Business Review ( and many other regional news outlets.  In 2012, he was awarded the Broderick Prize for Excellence in Research Scholarship at the Questrom School of Business. He was also recognized for his contribution to the doctoral program and was awarded the 2015 Broderick Prize for Outstanding Faculty Contribution to the Doctoral Community and Program. Trudel joined Boston University in July of 2009. He earned his PhD from the Ivey Business School, University of Western Ontario.

  • PhD, Ivey Business School, University of Western Ontario, 2009
  • Atasoy, O., Trudel, R., Noseworthy, T., Kaufman, P. (In Press). "Tangibility Bias in Investment Risk Judgements", Organizational Behavior and Human Decision Processes
  • Cakanlar, A., Trudel, R., White, K. (2022). "Political Ideology and the Perceived Impact of Coronavirus Prevention Behaviors for the Self and Others", Journal of the Association for Consumer Research
  • Trudel, R., Klein, J., Sen, S., Dawar, N. (2020). "Feeling Good by Doing Good: A Selfish Motivation for Ethical Choice", Journal of Business Ethics, 166 39-39
  • Trudel, R. (2019). "Sustainable consumer behavior", Consumer Psychology Review, 2 85-96
  • Whitley, S., Trudel, R., Kurt, D. (2018). "The Influence of Purchase Motivation on Perceived Preference Uniqueness and Assortment Size Preferences", Journal of Consumer Research, 45 (4), 710-724
  • Reczek, R., Trudel, R., White, K. (2018). "Focusing on the forest or the trees: How abstract versus concrete construal level predicts responses to eco-friendly products", Journal of Environmental Psychology, 57 87-98
  • Sun, M., Trudel, R. (2017). "The Effect of Recycling Versus Trashing on Consumption: Theory and Experimental Evidence", Journal of Marketing Research, 54 (2), 293-305
  • Kettle, K., Trudel, R., Blanchard, S., Haubl, G. (2016). "Repayment Concentration and Consumer Motivation to Get Out of Debt", Journal of Consumer Research, 43 (3), 460-477
  • Trudel, R., Argo, J., Meng, M. (2016). "The Recycled Self: Consumers' Disposal Decisions of Identity-Linked Products", Journal of Consumer Research, 43 (2), 246-264
  • Trudel, R., Murray, K., Kim, S., Chen, S. (2015). "The Impact of Traffic Light Color-Coding on Food Health Perceptions and Choice", Journal of Experimental Psychology: Applied, 21 (3), 255-275
  • Trudel, R., Argo, J., Meng, M. (2015). "Trash or Recycle? How Product Distortion Leads to Categorization Error during Disposal", Environment and Behavior, 48 (7), 966-985
  • Trudel, R., Argo, J. (2013). "The Effect of Product Size and Form Distortion on Consumer Recycling Behavior", Journal of Consumer Research, 40 (4), 632-643
  • Trudel, R., Murray, K. (2013). "Self-regulatory strength amplification through selective information processing", Journal of Consumer Psychology, 23 (1), 61-73
  • Trudel, R., Murray, K., Cotte, J. (2012). "Beyond Expectations: The Effect of Regulatory Focus in Consumer Satisfaction", International Journal of Research in Marketing, 29 (1), 93-97
  • Noseworthy, T., Trudel, R. (2011). "Looks Interesting, but What Does It Do? Evaluation of Incongruent Product Form Depends on Positioning", Journal of Marketing Research, 48 (6), 1008-1019
  • Trudel, R., Murray, K. (2011). "Why Didn't I Think of That? Self-Regulation Through Selective Information Processing", Journal of Marketing Research, 48 (4), 701-712
  • Trudel, R. (2009). "Does It Pay To Be Good", MIT Sloan Management Review, 50 (2), 61-68
    Research Presentations
  • Longoni, C. , Tari, A. , Trudel, r. Transparent green prices boost perceptions of price fairness, 2021
  • Chen, T. , Kupor, D. , Trudel, R. The effect of quantity cues on product perceptions and preferences, Association for Consumer Research, Virtual, 2021
  • Tari, A. , Trudel, R. Closing the loop, Association for Consumer Research, Virtual, 2021
  • Trudel, R. The Value of Circular Disposal, Pamplin School of Business, Virginia Tech, 2021
    Awards and Honors
  • 2018, Dean's Research Scholar, Questrom School of Business
  • 2016, Broderick Prize for Outstanding Faculty Contribution to the Doctoral Community and Program
  • 2012, Broderick Prize for Excellence in Research Scholarship, BU School of Management