Nina Mazar

Professor, Marketing
    Education
  • PhD equivalent (Dr. rer. pol.), Johannes Gutenberg-University Mainz, 2003
    Publications
  • Pe'er, E., Mazar, N., Feldman, Y., Ariely, D. (In Press). "How pledges reduce dishonesty: The role of involvement and identification.", Journal of Experimental Social Psychology
  • Boz, H., Bahrami, M., Balcisoy, S., Bozkaya, B., Mazar, N., Nichols, A., Pentland, A. (2024). "Investigating neighborhood adaptability using mobility networks: a case study of the COVID-19 pandemic", Humanities & Social Sciences Communications, 11:397 1-11
  • Mazar, N., Elbaek, C., Mitkidis, P. (2023). "Reply to Bas et al.: The difference between a genuine tendency and a context-specific response.", Proceedings of the National Academy of Sciences of USA, 120 (50), e2318010120-e2318010120
  • Yang, S., Yeung, M., Barr, N., Lee, C., Malik, W., Mazar, N., Soman, D., Thomson, D. (2023). "The elements of context", Behavioural Economics in Action at Rotman (BEAR) Report series
  • Mazar, N., Elbaek, C., Mitkidis, P. (2023). "Experiment aversion does not appear to generalize", Proceedings of the National Academy of Sciences of USA, 120 (16)
  • Madan, S., Johar, G., Berger, J., Chandon, P., Chandy, R., Hamilton, R., John, L., Labroo, A., Liu, P., Lynch, J., Mazar, N., Mead, N., Mittal, V., Moorman, C., Norton, M., Roberts, J., Soman, D., Viswanathan, M., White, K. (2023). "Reaching for rigor and relevance: better marketing research for a better world", MARKETING LETTERS, 34 (1), 1-12
  • Hertwig, R., Mazar, N. (2022). "Toward a taxonomy and review of honesty interventions", CURRENT OPINION IN PSYCHOLOGY, 47
  • Mazar, N. (2022). "Offering facts can improve COVID vaccine uptake", NATURE, 606 (7914), 471-472
  • Soman, D., Mazar, N. (2022). "Six Prescriptions for Applied Behavioral Science as It Comes of Age", Behavioral Scientist
  • Mazar, N., Soman, D. (2022). "Behavioral Science in the Wild", University of Toronto Press
  • Milkman, K., Gandhi, L., Patel, M., Graci, H., Gromet, D., Ho, H., Kay, J., Lee, T., Rothschild, J., Bogard, J., Brody, I., Chabris, C., Chang, E., Chapman, G., Dannals, J., Goldstein, N., Goren, A., Hershfield, H., Hirsch, A., Hmurovic, J., Horn, S., Karlan, D., Kristal, A., Lamberton, C., Meyer, M., Oakes, A., Schweitzer, M., Shermohammed, M., Talloen, J., Warren, C., Whillans, A., Yadav, K., Zlatev, J., Berman, R., Evans, C., Ladhania, R., Ludwig, J., Mazar, N., Mullainathan, S., Snider, C., Spiess, J., Tsukayama, E., Ungar, L., van den Bulte, C., Volpp, K., Duckworth, A. (2022). "A 680,000-person megastudy of nudges to encourage vaccination in pharmacies", PROCEEDINGS OF THE NATIONAL ACADEMY OF SCIENCES OF THE UNITED STATES OF AMERICA, 119 (6)
  • Robitaille, N., House, J., Mazar, N. (2021). "Effectiveness of Planning Prompts on Organizations' Likelihood to File Their Overdue Taxes: A Multi-Wave Field Experiment", MANAGEMENT SCIENCE, 67 (7), 4327-4340
  • Mazar, N., Robitaille, N., House, J. (2021). "Are Repeat Nudges Effective? For Tardy Tax Filers, It Seems So", Behavioral Scientist
  • Robitaille, N., Mazar, N., Tsai, C., Haviv, A., Hardy, E. (2021). "Increasing Organ Donor Registrations with Behavioral Interventions: A Field Experiment", JOURNAL OF MARKETING, 85 (3), 168-183
  • Gauri, V., Jamison, J., Mazar, N., Ozier, O. (2021). "Motivating bureaucrats through social recognition: External validity?A tale of two states*", ORGANIZATIONAL BEHAVIOR AND HUMAN DECISION PROCESSES, 163 117-131
  • Mazar, N., Robitaille, N., House, J. (2021). "Do Behavioral Nudges Work on Organizations?", Harvard Business Review
  • Mazar, N. (2021). "How Diversity and Inclusion Initiatives can Benefit from Behavioral Science", BEworks Choice Architecture Report 2021
    Research Presentations
  • Nichols, A. , Mazar, N. , Pennycook, G. , Rand, D. , Van Alstyne, M. Certifiably True: The Impact of Self-Certification on Misinformation, IC2S2 10th International Conference on Computational Social Science, Philadelphia, 2024
  • Altintas, O. , Seidmann, A. , Gu, B. , Mazar, N. The Effects of Interpretable Artificial Intelligence on Repeated Managerial Decisions-Making under Uncertainty, MIT Media Lab, Cambridge, MA, 2023
  • Altintas, O. , Seidmann, A. , Gu, B. , Mazar, N. The Effects of Interpretable Artificial Intelligence on Repeated Managerial Decisions-Making Under Uncertainty, INFORMS Conference on Information Systems and Technology, Phoenix, AZ, 2023
  • Mazar, N. Scaling and Translating Insights from Behavioral Science in the Wild, Keynote, International Conference on Environmental Psychology ICEP 2023, Aarhus University, Aarhus, Denmark., 2023
  • Mazar, N. , Pizarro, D. , Barr, N. , Thomson, D. Human X Tech: Where we connect and disconnect with AI and Robotics – a behavioral science perspective, Panel Speaker, C2 Conference, Montreal, Canada, 2023
  • Mazar, N. Experiment Aversion Does Not Appear to Generalize, Seminar Speaker, Institute for Advanced Studies in Toulouse (IAST), University of Toulouse, France, 2023
  • Mazar, N. Behavioral Science in the Wild, Speaker, Thinkers50 Event: Passion and Purpose, Boston, MA, 2023
  • Mazar, N. Behavioral Science in the Wild, Digital Academy of Behavioral Economics, Fehr Advice, Zoom, 2023
  • Lee, C. , Mazar, N. , Morewedge, C. Are Preference Reversals Due to Decision Contexts or Elicitation Procedures? A Theoretical Reconciliation, Society of Consumer Psychology, 2023
  • Mazar, N. , Soman, D. Behavioral Science in the Wild, Seminar Speaker, Kahneman-Treisman Center for Behavioral Science & Public Policy, Princeton University, 2023
  • Ladhania, R. , Mazar, N. , Ungar, L. Personalized Treatment Assignment Rules for Vaccine Uptake in Behavioral Science Field Experiments with Large Multi-Arm Trials, 2022 Conference on Digital Experimentation (CoDE), MIT, Cambridge, MA, 2022
  • Alp Boz, H. , Bahrami, M. , Nichols, A. , Mazar, N. , Balcisoy, S. , Bozkaya, B. , Pentland, S. Neighborhood Resilience and Fragility to the COVID-19 Pandemic from a Mobility Network Perspective: The Case of New York City, IC2S2-22, Chicago, IL, 2022
  • Ladhania, R. , Mazar, N. , Ungar, L. Health Equity: Increasing Vaccine Uptake During the COVID-19 Pandemic With a Focus on Under-Represented Minorities in the USA, American Causal Inference Conference, Berkeley, 2022
  • Mazar, N. Organ Donor Registrations, Marketing Seminar Speaker Series, IESE, Barcelona, Spain, 2022
  • Mazar, N. Organ Donor Registrations, INSEAD Marketing Department Seminar Speaker Series, Fontainebleau, France, 2022
  • Mazar, N. Behavioral Insights for Public Good, Behavioral Insights Career Expo 2022, Harvard Kennedy School, Harvard University, 2022
  • Mazar, N. Behavioral Science in the Wild: Getting individuals and organizations to pay their overdue taxes - what works and what doesn’t, UBC Decision Insights for Business & Society, Canada, 2022
  • House, J. , Lacetera, N. , Macis, M. , Mazar, N. Engaging the Middle Person: The Effect of Providing Performance Feedback to Customer Representatives on Organ Donor Registrations, SJDM 2021, 2022
  • Lee, C. , Mazar, N. , Morewedge, C. Are Preference Reversals due to Decision Contexts or Elicitation Procedures?, SJDM 2021, 2022
  • Pe'er, E. , Mazar, N. , Feldman, Y. , Ariely, D. Honesty Pledges Reduce Cheating Through Involvement and Identification, SJDM 2021, 2022
    Awards and Honors
  • 2023, BeSci Book Award 2022/23 for "Behavioral Science in the Wild"
  • 2023, Responsible Business Education Award
  • 2023, Thinkers50 Radar Class of 2023
  • 2023, SSRN Top 10% of Authors by all-time downloads
  • 2022, Notable Book of 2022
  • 2022, Best Book of the Year
  • 2022, Finalist for H. Paul Root Award with co-authored paper: “Increasing Organ Donor Registrations with Behavioral Interventions: A Field Experiment,” Journal of Marketing
  • 2022, SSRN Top 10% of Authors by all-time downloads
  • 2021, McCombe Research Award
  • 2021, SSRN Top 10% of Authors by all-time downloads
  • 2020, Research mentioned in Journal of Marketing lead article as example for "boundary breaking, marketing-relevant consumer research"
  • 2020, Journal of Consumer Psychology (JCP), 10% Most Downloaded Papers published in 2018-2019
  • 2020, SSRN Top 10% of Authors by all-time downloads