Jason Lin

Jason Lin is a doctoral student in Marketing at Boston University Questrom School of Business. His research interests include branding, symbolic consumption, consumer wellness, and ethical consumption. He researches what our consumption can convey about our identity, values, and beliefs, as well as how consumers perceive and respond to controversial brand behaviors.

Jason received his B.S. with Honors from New York University, where he studied Media, Culture, and Communication, and Business. Prior to joining BU, Jason worked at Paramount, Nickelodeon, Sony Pictures, and Webby Media Group in positions ranging from partner marketing to research and analytics. Most recently, he was a Senior Analyst on the advanced advertising team at Paramount (formerly ViacomCBS).