Daniella Kupor

Dean’s Research Scholar Assistant Professor, Marketing
  • Phone 617-353-2689
  • Office 619A
    Questrom School of Business
    Rafik B. Hariri Building
    595 Commonwealth Avenue
    Boston, MA 02215

  • Download CV

Daniella Kupor’s research interests are in the areas of decision making and consumer persuasion. Within these broad domains, she have several streams of research. Her research on decision making examines how interruptions and other situational variables influence preference formation, as well as how lay theories shape risk judgments. Her research on consumer persuasion examines the persuasive factors that influence decision making. 

Daniella Kupor received a PhD in Marketing in 2016 from Stanford University. She received a BS in Psychology in 2008 from Brown University.

  • Park, J., Huang, S., Kupor, D. (In Press). "Subjective Age and the Greater Good", Journal of Consumer Psychology
  • Taly, R., Jennifer, S., Kupor, D. (2021). "Evolving Choice Sets: The Effect of Dynamic (vs. Static) Choice Sets on Preferences", Organizational Behavior and Human Decision Processes, 164 (3), 147-157
  • Kupor, D., Jia, J., Tormala, Z. (2021). "Change Appeals: How Referencing Change Boosts Curiosity and Promotes Persuasion", Personality and Social Psychology Bulletin, 47 (5), 691-704
  • Berman, J., Kupor, D. (2020). "Moral choice when harming is unavoidable", Psychological Science, 31 (10), 1294-1301
  • Zlatev, J., Kupor, D., Laurin, K., Miller, D. (2020). "Being "Good" or "Good Enough": Prosocial Risk and the Structure of Moral Self-Regard", Journal of Personality and Social Psychology, 118 (2), 242-253
  • Kupor, D., Laurin, K. (2020). "Probable Cause: The Influence of Prior Probabilities on Forecasts and Perceptions of Magnitude", Journal of Consumer Research, 46 (5), 833-852
  • Kupor, D., Brucks, M., Huang, S. (2019). "And the winner is . . . ? Forecasting the outcome of others' competitive efforts", Journal of Personality and Social Psychology, 117 (3), 500-521
  • Huang, S., Kupor, D., Maimaran, M., Weihrauch, A. (2019). "Leveraging Means-Goal Associations to Boost Children’s Water Consumption: Persuasion in a Four-School, Three-Month Field Experiment", Journal of the Association for Consumer Research, 4 (1), 77-86
  • Kupor, D., Reich, T., Laurin, K. (2018). "The (Bounded) Benefits of Correction: The Unanticipated Interpersonal Advantages of Making and Correcting Mistakes", Organizational Behavior and Human Decision Processes, 149 165-178
  • Kupor, D., Tormala, Z. (2018). "When Moderation Fosters Persuasion: The Persuasive Power of Deviatory Reviews", Journal of Consumer Research, 45 (3), 490-510
  • Morewedge, C., Kupor, D. (2018). When the absence of reasoning breeds meaning: Metacognitive appraisals of spontaneous thought. In K, Christoff., K, Fox. (Eds.), "The Oxford Handbook of Spontaneous Thought", Oxford 35-46
  • Kupor, D., Liu, W., Amir, O. (2018). "The Effect of an Interruption on Risk Decisions", Journal of Consumer Research, 44 (6), 1205-1219
  • Reich, T., Kupor, D., Smith, R. (2018). "Made by Mistake: When Mistakes Increase Product Preference", Journal of Consumer Research, 44 (5), 1085-1103
  • Consiglio, I., Kupor, D., Gino, F., Norton, M. (2018). "Brand (in)fidelity: When Flirting with the Competition Strengthens Brand Relationships", Journal of Consumer Psychology, 28 (1), 5-22
  • Kupor, D., Flynn, F., Norton, M. (2017). "Half a Gift Is Not Half-Hearted: A Giver-Receiver Asymmetry in the Thoughtfulness of Partial Gifts", Personality and Social Psychology Bulletin, 43 (12), 1686-1695
  • Khan, U., Kupor, D. (2017). "Risk (Mis)Perception: When Greater Risk Reduces Risk Valuation", Journal of Consumer Research, 43 (5), 769-786
  • Kupor, D., Tormala, Z. (2015). "Persuasion, Interrupted: The Effect of Momentary Interruptions on Message Processing and Persuasion", Journal of Consumer Research, 42 (2), 300-315
  • Kupor, D., Laurin, K., Levav, J. (2015). "Anticipating Divine Protection? Reminders of God Can Increase Nonmoral Risk Taking", Psychological Science, 26 (4), 374-384
  • Kupor, D., Reich, T., Shiv, B. (2015). "Can't Finish What You Started? The Effect of Climactic Interruption on Behavior", Journal of Consumer Psychology, 25 (1), 113-119
  • Kupor, D., Tormala, Z., Norton, M. (2014). "The Allure of Unknown Outcomes: Exploring the Role of Uncertainty in the Preference for Potential", Journal of Experimental Social Psychology, 55 210-216
  • Kupor, D., Tormala, Z., Norton, M., Rucker, D. (2014). "Thought Calibration: How Thinking Just the Right Amount Increases One's Influence and Appeal", Social Psychological and Personality Science, 5 (3), 263-270
  • Torfason, M., Flynn, F., Kupor, D. (2013). "Here Is a Tip: Prosocial Gratuities Are Linked to Corruption", Social Psychological and Personality Science, 4 (3), 348-354
    Awards and Honors
  • 2021, MSI Young Scholar, Marketing Science Institute
  • 2021, SCP Early Career Award, Society for Consumer Psychology
  • 2019, Outstanding Reviewer Award, Journal of Consumer Research
  • 2019, Broderick Award for Excellence in Research, Boston University
  • 2019, BSPA New Investigator Award, Behavioral Science & Policy Association
  • 2018, Finalist for the Journal of Consumer Research Best Article Award, Journal of Consumer Research
  • 2016, Honorable Mention for the Society for Judgment and Decision Making Poster Award, Society for Judgment and Decision Making
  • 2016, Ferber Award, Journal of Consumer Research
  • 2015, AMA Doctoral Consortium Fellow, American Marketing Association