Daniella Kupor

Dean’s Research Scholar Associate Professor, Marketing
  • Phone 617-353-2689
  • Office 619A
    Questrom School of Business
    Rafik B. Hariri Building
    595 Commonwealth Avenue
    Boston, MA 02215

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Daniella Kupor’s research interests focus on persuasion and decision making under risk and uncertainty. She has published in top academic journals, including the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Personality and Social Psychology, and the Journal of Consumer Psychology. Her research has appeared in Bloomberg Business News, Harvard Business Review, The New Yorker, The New York Times, and The Wall Street Journal. She received the Society for Consumer Psychology (SCP) Early Career Award in 2021, she was named a Marketing Science Institute (MSI) Young Scholar in 2021, and she received the Behavioral Science & Policy Association (BSPA) New Investigator Award in 2019. The Journal of Consumer Research also awarded her with the Ferber Award in 2016. For her research contributions to the Questrom School of Business, she was awarded the Broderick Award for Excellence in Research in 2019. Boston University also awarded her the Peter Paul Career Development Professorship in 2017. She earned her Ph.D. in Marketing from the Stanford Graduate School of Business.

  • Woolley, K., Kupor, D., Liu, P. (In Press). "Does company size shape product quality inferences? Larger companies make better high-tech products, but smaller companies make better low-tech products", Journal of Marketing Research, 60 (3), 435-448
  • Karmarkar, U., Kupor, D. (In Press). "The unlikelihood effect: When knowing more creates the perception of less", Journal of Experimental Psychology: General, 152 (3), 906-920
  • Huang, S., Maimaran, M., Kupor, D. (In Press). "Using Price Promotions to Drive Children’s Healthy Choices in a Developing Economy", Journal of Marketing Research
  • Daniels, D., Kupor, D. (2023). "The magnitude heuristic: Larger differences increase perceived causality", Journal of Consumer Research, 49 (6), 1140-1159
  • Schweidel, D., Bart, Y., Inman, J., Stephen, A., Libai, B., Andrews, M., Babic Rosario, A., Chae, I., Chen, Z., Kupor, D., Longoni, C., Thomaz, F. (2022). "How consumer digital signals are reshaping the customer journey", Journal of the Academy of Marketing Science 1-20
  • Reich, T., Savary, J., Kupor, D. (2021). "Evolving choice sets: The effect of dynamic (vs. static) choice sets on preferences", Organizational Behavior and Human Decision Processes, 164 (3), 147-157
  • Kupor, D., Jia, J., Tormala, Z. (2021). "Change appeals: How referencing change boosts curiosity and promotes persuasion", Personality and Social Psychology Bulletin, 47 (5), 691-704
  • Park, J., Huang, S., Rozenkrants, B., Kupor, D. (2021). "Subjective age and the greater good", Journal of Consumer Psychology, 31 (3), 429-449
  • Berman, J., Kupor, D. (2020). "Moral choice when harming is unavoidable", Psychological Science, 31 (10), 1294-1301
  • Zlatev, J., Kupor, D., Laurin, K., Miller, D. (2020). "Being "good" or "good enough": Prosocial risk and the structure of moral self-regard", Journal of Personality and Social Psychology, 118 (2), 242-253
  • Kupor, D., Laurin, K. (2020). "Probable cause: The influence of prior probabilities on forecasts and perceptions of magnitude", Journal of Consumer Research, 46 (5), 833-852
  • Kupor, D., Brucks, M., Huang, S. (2019). "And the winner is . . . ? Forecasting the outcome of others' competitive efforts", Journal of Personality and Social Psychology, 117 (3), 500-521
  • Huang, S., Kupor, D., Maimaran, M., Weihrauch, A. (2019). "Leveraging Means-Goal Associations to Boost Children’s Water Consumption: Persuasion in a Four-School, Three-Month Field Experiment", Journal of the Association for Consumer Research, 4 (1), 77-86
  • Kupor, D., Reich, T., Laurin, K. (2018). "The (Bounded) Benefits of Correction: The Unanticipated Interpersonal Advantages of Making and Correcting Mistakes", Organizational Behavior and Human Decision Processes, 149 165-178
  • Kupor, D., Tormala, Z. (2018). "When Moderation Fosters Persuasion: The Persuasive Power of Deviatory Reviews", Journal of Consumer Research, 45 (3), 490-510
  • Morewedge, C., Kupor, D. (2018). When the absence of reasoning breeds meaning: Metacognitive appraisals of spontaneous thought. In K, Christoff., K, Fox. (Eds.), "The Oxford Handbook of Spontaneous Thought", Oxford 35-46
  • Kupor, D., Liu, W., Amir, O. (2018). "The Effect of an Interruption on Risk Decisions", Journal of Consumer Research, 44 (6), 1205-1219
  • Reich, T., Kupor, D., Smith, R. (2018). "Made by Mistake: When Mistakes Increase Product Preference", Journal of Consumer Research, 44 (5), 1085-1103
  • Consiglio, I., Kupor, D., Gino, F., Norton, M. (2018). "Brand (in)fidelity: When Flirting with the Competition Strengthens Brand Relationships", Journal of Consumer Psychology, 28 (1), 5-22
  • Kupor, D., Flynn, F., Norton, M. (2017). "Half a Gift Is Not Half-Hearted: A Giver-Receiver Asymmetry in the Thoughtfulness of Partial Gifts", Personality and Social Psychology Bulletin, 43 (12), 1686-1695
  • Khan, U., Kupor, D. (2017). "Risk (Mis)Perception: When Greater Risk Reduces Risk Valuation", Journal of Consumer Research, 43 (5), 769-786
  • Kupor, D., Tormala, Z. (2015). "Persuasion, Interrupted: The Effect of Momentary Interruptions on Message Processing and Persuasion", Journal of Consumer Research, 42 (2), 300-315
  • Kupor, D., Laurin, K., Levav, J. (2015). "Anticipating Divine Protection? Reminders of God Can Increase Nonmoral Risk Taking", Psychological Science, 26 (4), 374-384
  • Kupor, D., Reich, T., Shiv, B. (2015). "Can't Finish What You Started? The Effect of Climactic Interruption on Behavior", Journal of Consumer Psychology, 25 (1), 113-119
  • Kupor, D., Tormala, Z., Norton, M. (2014). "The Allure of Unknown Outcomes: Exploring the Role of Uncertainty in the Preference for Potential", Journal of Experimental Social Psychology, 55 210-216
  • Kupor, D., Tormala, Z., Norton, M., Rucker, D. (2014). "Thought Calibration: How Thinking Just the Right Amount Increases One's Influence and Appeal", Social Psychological and Personality Science, 5 (3), 263-270
  • Torfason, M., Flynn, F., Kupor, D. (2013). "Here Is a Tip: Prosocial Gratuities Are Linked to Corruption", Social Psychological and Personality Science, 4 (3), 348-354
    Research Presentations
  • Kupor, D. Persuasion, Interrupted: The Effect of Momentary Interruptions on Message Processing and Persuasion, University of Georgia, Terry College of Business - Doctoral Seminar, 2023
    Awards and Honors
  • 2021, MSI Young Scholar
  • 2021, SCP Early Career Award
  • 2019, Outstanding Reviewer Award, Journal of Consumer Research
  • 2019, Broderick Award for Excellence in Research
  • 2019, BSPA New Investigator Award, Behavioral Science & Policy Association
  • 2018, Finalist for the Journal of Consumer Research Best Article Award
  • 2016, Honorable Mention for the Society for Judgment and Decision Making Poster Award
  • 2016, Ferber Award
  • 2015, AMA Doctoral Consortium Fellow