Daniella Kupor

Peter Paul Career Development Professor, Assistant Professor Marketing
  • Phone 617-353-2689
  • Office 619A
    Questrom School of Business
    Rafik B. Hariri Building
    595 Commonwealth Avenue
    Boston, MA 02215

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Daniella Kupor’s research interests are in the areas of decision making and consumer persuasion. Within these broad domains, she have several streams of research. Her research on decision making examines how interruptions and other situational variables influence preference formation, as well as how lay theories shape risk judgments. Her research on consumer persuasion examines the persuasive factors that influence decision making. 

Daniella Kupor received a PhD in Marketing in 2016 from Stanford University. She received a BS in Psychology in 2008 from Brown University.

  • PhD, Stanford University Graduate School of Business, 2016
  • BS, Brown University, 2008
  • Kupor, D., Liu, W., Amir, O. (In Press) "Risks, interrupted", Journal of Consumer Research
  • Kupor, D., Tormala, Z. (In Press) "When moderation fosters persuasion: The persuasive power of deviatory reviews ", Journal of Consumer Research
  • Huang, S., Kupor, D., Maimaran, M., Weihrauch, A. (In Press) "Leveraging means–goal associations to boost children’s water consumption: Persuasion in a four-school three-month field experiment", Journal of the Association for Consumer Research
  • Consiglio, I., Kupor, D., Norton, M., Gino, F. (2018) "Brand (in)fidelity: When flirting with the competition strengthens brand relationships", Journal of Consumer Psychology, 28 (1), 5-22
  • Reich, T., Kupor, D., Smith, R. (2017) "Valuable mistakes: When mistakes increase product value", Journal of Consumer Research, 44 (5), 1085-1103
  • Kupor, D., Flynn, F., Norton, M. (2017) "Half a Gift Is Not Half-Hearted: A Giver-Receiver Asymmetry in the Thoughtfulness of Partial Gifts", Personality and Social Psychology Bulletin, 43 (12), 1686-1695
  • Khan, U., Kupor, D. (2016) "Risk (Mis)Perception: When Greater Risk Reduces Risk Valuation", Journal of Consumer Research, 43 (5), 769-786
  • Kupor, D., Tormala, Z. (2015) "Persuasion, interrupted: The effect of momentary interruptions on message processing and persuasion", Journal of Consumer Research, 42 (2), 300-315
  • Kupor, D., Laurin, K., Levav, J. (2015) "Anticipating divine protection? Reminders of God can increase nonmoral risk taking", Psychological Science, 26 (4), 374-384
  • Kupor, D., Reich, T., Shiv, B. (2014) "Can't finish what you started? The effect of climactic interruption on behavior", Journal of Consumer Psychology, 25 (1), 113-119
  • Kupor, D., Tormala, Z., Norton, M. (2014) "The allure of unknown outcomes: Exploring the role of uncertainty in the preference for potential", Journal of Experimental Social Psychology, 55 (6), 210-216
  • Kupor, D., Tormala, Z., Norton, M., Rucker, D. (2013) "Thought calibration: How thinking just the right amount increases one’s influence and appeal", Social Psychological and Personality Science, 5 (3), 263- 270
  • Torfason, M., Flynn, F., Kupor, D. (2013) "Here is a tip: Prosocial gratuities are linked to corruption", Social Psychological and Personality Science, 4 (3), 348-354
    Awards and Honors
  • 2016, Journal of Consumer Research Ferber Award, Journal of Consumer Research
  • 2016, Honorable Mention for the Society for Judgment and Decision Making Poster Award, Society for Judgment and Decision Making
  • 2015, AMA Doctoral Consortium Fellow, American Marketing Association