Education
  • PhD, University of Illinois at Urbana Champaign, 1990
  • MS, University of Cincinnati, 1984
  • BA, Wittenberg University, 1982
    Publications
  • Lieshman, S., Brunel, F., Bickart, B. (2018). Dimensions of Voice in Social Media. In John, Branch., Marcus, Collins., Eldad, Sotnick-Yogev. (Eds.), "Contemporary Issues in Digital Marketing: New Paradigms, Perspectives, and Practices", Libri Publishing 145-160
  • Nisenholtz, M., Bickart, B., Fournier, S. (2017). "What Trump Understands About Using Social Media to Drive Attention", Harvard Business Review
  • Bickart, B., Morrin, M., Ratneshwar, S. (2015). "Does it pay to beat around the bush? The case of the obfuscating salesperson", Journal of Consumer Psychology, 25 (4), 596-608
  • Sogut, C., Bickart, B., Brunel, F. (2015). Now or Later: Synchrony Effects on Electronic Word-of-Mouth Content."Consumer Psychology in a Social Media World", Routledge 53-68
  • Sekhon, T., Bickart, B., Trudel, R., Fournier, S. (2015). Being a Likable Braggart: How Consumers Use Brand Mentions for Self-presentation on Social Media."Consumer Psychology in a Social Media World", M. E. Sharpe 23-39
  • Sogut, C., Brunel, F., Bickart, B. (2015). Now or Later: Synchrony Effects on Electronic Word-of-Mouth Content."Consumer Psychology in a Social Media World", Routledge Publishers 53
  • Sekhon, T., Bickart, B., Trudel, R., Fournier, S. (2015). Being a Likable Braggart: How Consumers Use Brand Mentions for Self-Presentation on Social Media."Consumer Psychology in a Social Media World", M.E. Sharpe 23-39
  • Kim, S., Pai, S., Bickart, B., Brunel, F. (2015). How Social Media Influencers Build a Brand Following by Sharing Secrets."Strong Brands, Strong Relationships", Routledge 126-152
  • Bickart, B., Kim, S., Brunel, F., Pai, S. (2013). Can Your Business Have 1 Million Friends? Understanding and Using Blogs as One-to-One Mass Media."Organizations and Social Networking: Utilizing Social Media to Engage Consumers Utilizing Social Media to Engage Consumers", IGI Global 126-152
  • Bickart, B., Ruth, J. (2012). "Green Eco-seals And Advertising Persuasion", Journal of Advertising, 41 (4), 51-67
  • Schindler, R., Bickart, B. (2012). "Perceived helpfulness of online consumer reviews: The role of message content and style", Journal of Consumer Behaviour, 11 (3), 234-243
  • Brunel, F., Kim, S., Bickart, B. (2012). "Too Much Information: How Expertise Disclosures Affect the Persuasiveness of Online Consumer Reviews", Advances in Consumer Research
  • Bickart, B., Phillips, J., Blair, J. (2006). "The effects of discussion and question wording on self and proxy reports of behavioral frequencies", Marketing Letters, 17 (3), 167-180
  • Buchanan, L., Simmons, C., Bickart, B. (1999). "Brand equity dilution: Retailer display and context brand effects", Journal of Marketing Research, 36 (3), 345-355
  • Simmons, C., Bickart, B., Lynch, J. (1993). "Capturing and Creating Public-Opinion in Survey-Research", Journal of Consumer Research, 20 (2), 316-329
  • Bickart, B. (1993). "Carryover and Backfire Effects in Marketing Research", Journal of Marketing Research, 30 (1), 52-62
  • Bickart, B., Blair, J., Menon, G., Sudman, S. (1990). "Cognitive Aspects of Proxy Reporting of Behavior", Advances in Consumer Research, Vol. 17 198-206
  • Bickart, B., Blair, J., Menon, G., Sudman, S. (1990). "Cognitive Aspects of Proxy Reporting of Behavior", Advances in Consumer Research, 17 198-206
    Research Presentations
  • Bickart, B. Social Impact in the MBA Curriculum, GMAC Leadership Conference, Scottsdale, AZ, 2020