Barbara Bickart

Barbara Bickart is Senior Associate Dean of Programs and Associate Professor of Marketing at the Questrom School of Business at Boston University. She oversees the Questrom undergraduate program and all residential graduate programs, including the Full-Time MBA, Part-Time MBA, specialty MS programs, the PhD program, and Graduate Admissions. She previously served as Senior Associate Dean of Graduate Programs, Faculty Director of the MBA program and chair of the Marketing Department. Her research was one of the first to demonstrate the persuasive impact of consumer-generated content on social media relative to marketer-generated content. Her work has appeared in journals such as the Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, and Journal of Interactive Marketing. She has served on the Editorial Review Boards of top marketing journals, as an Associate Editor of the Journal of Marketing and Public Policy, and as President of the Journal of Consumer Research Policy Board. She teaches courses on marketing and leadership communications and designed a popular open online course on Strategic Social Media Marketing, which was offered on the edX platform. Barb earned her PhD in Business Administration from the University of Illinois at Urbana-Champaign. She is a graduate of the HERS Leadership Institute.