Andrei Hagiu

Associate Professor, Information Systems

Andrei is a leading expert on platform strategy and business models. Prior to Questrom, he has taught platform strategy courses at Harvard Business School and the MIT Sloan School of Management. He uses the insights drawn from his research to advise and angel invest in start-ups building platform businesses, as well as to consult for large companies seeking to turn their products into platforms (e.g. ADP, Equifax, Intuit).

    Publications
  • Hagiu, A., Wright, J. (In Press). "Optimal discoverability on platforms", Management Science
  • Hagiu, A., Wright, J. (In Press). "Marketplace leakage", Management Science
  • Hagiu, A., Farronato, C., Fradkin, A., Lomax, D. (2024). "Understanding the Tradeoffs of the Amazon Antitrust Case", Harvard Business Review
  • Hagiu, A., Wright, J. (2023). "Turn Generative AI from an Existential Threat into a Competitive Advantage", Harvard Business Review
  • Hagiu, A., Wright, J. (2023). "Data-enabled learning, network effects and competitive advantage", RAND Journal of Economics, 54 (4), 638-667
  • Hagiu, A., Wright, J. (2023). "To Get Better Customer Data, Build Feedback Loops into Your Products", Harvard Business Review
  • Hagiu, A., Dellarocas, C. (2022). "How Higher Ed Can Contend with Learning Platforms", Harvard Business Review
  • Hagiu, A., Teh, T., Wright, J. (2022). "Should platforms be allowed to sell on their own marketplaces?", RAND Journal of Economics, 53 (2), 297-327
  • Hagiu, A., Wright, J. (2021). "Don't Let Platforms Commoditize Your Business", HARVARD BUSINESS REVIEW, 99 (3), 108-114
  • Hagiu, A., Jullien, B., Wright, J. (2020). "Creating Platforms by Hosting Rivals", Management Science, 66 (7), 3234-3248
  • Hagiu, A., Wright, J. (2020). "Platforms and the exploration of new products", Management Science, 66 (4), 1509-1782
  • Hagiu, A., Wright, J. (2020). "When Data Creates Competitive Advantage", Harvard Business Review (January-February 2020), 94-101
  • Hagiu, A., Wright, J. (2019). "The Optimality of Ad Valorem Contracts", Management Science, 65 (11), 4951-5448
  • Hagiu, A., Wright, J. (2019). "What California’s New Gig Work Law Gets Wrong About Gig Work?", Harvard Business Review
  • Hagiu, A., Wright, J., Breinlinger, J. (2019). "The Problems with 5-Star Rating Systems, and How to Fix Them", Harvard Business Review
  • Hagiu, A., Wright, J. (2019). "Controlling vs. Enabling", Management Science, 65 (2), 459-954
  • Hagiu, A., Wright, J. (2019). "The status of workers and platforms in the sharing economy", Journal of Economics & Management Strategy, 28 (1), 97-108
  • Hagiu, A. (2018). "The Best Way for Netflix to Keep Growing", Harvard Business Review
  • Hagiu, A., Altman, E. (2017). "Finding the Platform in Your Product: Four Strategies That Can Reveal Hidden Value", Harvard Business Review, 95 (4), 94-100
  • Hagiu, A., Rothman, S. (2016). "Network Effects Aren't Enough", Harvard Business Review, 94 (4), 64-71
  • Hagiu, A., Wright, J. (2015). "Multi-sided platforms", International Journal of Industrial Organization, 43 162-174
  • Hagiu, A., Wright, J. (2015). "Marketplace or Reseller?", Management Science, 61 (1), 184-203
  • Hagiu, A., Jullien, B. (2014). "Search diversion and platform competition", International Journal of Industrial Organization, 33 48-60
  • HAGIU, A. (2008). "", Platforms, Pricing, Commitment and Variety in Two-sided Markets
  • HAGIU, A. (2006). "Multi-sided platforms : From microfoundations to design and expansion strategies", http://www.people.hbs.edu/ahagiu/TSP_microfoundations_and_strategies_01062007.pdf
  • HAGIU, A. (2006). "New Research Explores Multi-Sided Markets", http://hbswk.hbs.edu/item/5237.html
  • HAGIU, A. (2006). "How Software Platforms Revolutionize Business", http://hbswk.hbs.edu/item/5482.html
  • HAGIU, A. (2005). "Two-Sided Platforms : Pricing and Efficiency", www.princeton.edu/?ahagiu
  • HAGIU, A. (2005). "Two-Sided Platforms : Pricing and Efficiency", www.princeton.edu/?ahagiu
  • HAGIU, A. (2005). "Two-Sided Platforms : Pricing and Efficiency", www.princeton.edu/-ahagiu
    Research Presentations
  • Hagiu, A. Feedback loops and competitive advantage: data-enabled learning vs. traditional network effects, 16th Digital Economics Conference, Toulouse School of Economics, Toulouse, France, 2024
  • Hagiu, A. Optimal discoverability on platforms, Bank of Canada, virtual seminar, 2023
  • Hagiu, A. Turning Generative AI from an Existential Threat into a Competitive Advantage, Digital Business Institute Data Blitz, Boston University, 2023
  • Hagiu, A. , Fradkin, A. , Lomax, D. , Farronato, C. Tech Titans Under Scrutiny:Government Regulation, FTC Lawsuits, and Amazon's Future, Insights@Questrom webinar, virtual, 2023
  • Hagiu, A. Optimal discoverability on platforms, Boston University Platform Strategy research symposium, Boston University, 2023
  • Hagiu, A. Optimal discoverability on platforms, BU Online Research Seminar on Digital Businesses, virtual, 2023
  • Hagiu, A. Strategies for turning products into platforms, App Direct Decoding interview, virtual, 2023
  • Hagiu, A. Optimal discoverability on platforms, Digital Business Institute Data Blitz, Boston University, 2023
  • Hagiu, A. Marketplace leakage, National University of Singapore Economics of Platforms workshop, Singapore, 2022
  • Hagiu, A. Marketplace leakage, Questrom Digital Business Institute webinar, 2022
  • Hagiu, A. Transforming products into platforms, Products that count, 2022
  • Hagiu, A. The rise of digital marketplaces: strategies and challenges for the future, University of Toronto Faculty of Law “Competition Law and Future of Markets”, online, 2022
  • Hagiu, A. The pros and cons of decentralized platforms, Insights@Questrom Live, 2022
  • Hagiu, A. Should platforms be allowed to sell on their marketplaces?, Economics and policy for platforms (CEPR), online, 2022
  • Hagiu, A. Strategies for coping with the rising power of platforms and data, Dong-A Business Forum (Korea), Virtual, 2021
  • Hagiu, A. Data-enabled learning, network effects and competitive advantage, Research seminar at University of Miami business school, University of Miami, 2021
  • Hagiu, A. Antitrust and the Evolution of Business Strategy: Evolving Approaches to Pricing, Georgetown antitrust series, virtual, 2021
  • Hagiu, A. Should platforms be allowed to sell on their own marketplaces, Mannheim Centre for Competition and Innovation series, virtual, 2021
  • Hagiu, A. When data creates competitive advantage, HBR webinar, virtual, 2021
  • Hagiu, A. Should platforms be allowed to sell on their own marketplaces, AOM session on Regulatory approaches to digital platforms, virtual, 2021
  • Hagiu, A. Should platforms be allowed to sell on their own marketplaces, DBI seminar on platform regulation, 2021
  • Hagiu, A. Data-enabled learning, network effects and competitive advantage, Research seminar at Cornell University Johnson School of Management, virtual, 2021
    Awards and Honors
  • 2023, Winner of the 2023 Antitrust Writing Awards: Academic Articles - Digital
  • 2020, Harvard Business Review’s 10 Must Reads on Platforms and Ecosystems
  • 2020, Harvard Business Review cover article
  • 2019, Hudson Exclusive edition of Harvard Business Review’s 10 Must Reads 2019
  • 2018, HBR's 10 Must Reads 2019
  • 2012, 2012 Best Paper on Competition Economics
  • 2006, 2006 Annual Book Award for Excellence in Business, Management & Accounting