Dean Susan Fournier Named Marketing Science Institute Academic Fellow

Susan Fournier, Allen Questrom Professor and Dean, was recently recognized among the 11 renowned marketing scholars named Marketing Science Institute Academic Fellows. They join nine current Academic Fellows (formerly Academic Trustees) who represent marketing's most distinguished academics and will play an important role in ensuring that Marketing Science Institute (MSI) continues to exemplify innovative marketing... More

New Businesses—Not Just Main Street Firms—Need Rescuing

Questrom’s Catherine Fazio presents new research that shows new business formation is beginning to decline in a dramatic and worrisome fashion due to the COVID-19 pandemic. Featured in Forbes, new research from The Startup Cartography Project, an initiative co-led by Fazio, shows that new business formation has received little focus in economic relief efforts. More