Master in Management Academics & Curriculum

COURSE CODE: ms742

“If you can measure it, you can manage it” is an axiom of management. Accounting is the language of business measurement, the means by which business describes what they do, why they do it, and the value that it generates. In this course, you will be introduced to this language via financial statements: corporate reports, balance sheets, earnings and cash flow analyses, along with CVP-based analysis and decision making.

COURSE CODE: ms743

This course introduces students to statistics and probability, the means by which we analyze customers, markets, firms, industries…any and all aspects of the business experience. The goal is to teach students tools and techniques for analyzing data with an appreciation for the theory underpinning such analyses. How do we collect and analyze data in an unbiased manner?

COURSE CODE: ms749

Persuasive written, oral and interpersonal communications are essential skills that are required for success in every business discipline. In this class, students will learn how to communicate clearly and persuasively, and to connect authentically with their audience, in a way that inspires action. Students will learn to take a point of view on current business issues, support it with logic and evidence, and express it effectively in multiple mediums, ranging from written to verbal, and from formal to extemporaneous. Best practices for both in-person and virtual remote interactions will be explored and practiced. Coaching will be offered for client project meetings and presentations.

COURSE CODE: ms717

This course introduces students to issues associated with formulating and implementing business strategy. It draws on findings from various academic disciplines (e.g., economics, organization theory, sociology, accounting, and management policy) to build a fundamental understanding of how and why some firms achieve and sustain superior performance. Readings and cases lead towards understanding of the underlying economics affecting a firm's external and internal environments and the implications of these fundamental factors for affecting the practice of strategy design. The course is designed to challenge students both inside and outside of the classroom.

COURSE CODE: ms715

how we measure this growth (in terms of volume sold, revenues, or profits), it always starts with an understanding of how to create value for the customer. The most successful organizations understand that identifying, producing, delivering and capturing value is a strategic practice on which an enterprise thrives or dies. With so much on the line, growth cannot be relegated merely to the marketing department; it is a mindset to be embraced across the organization. This course provides students with an opportunity to deepen your understanding of the ever-changing world of marketing. It presents advanced concepts marketers in all companies are dealing with to grow their business.

COURSE CODE: ms716

Finance is concerned with the efficient allocation of capital, maximizing operational cash flows and the management of financial risk. Capital is said to be efficiently allocated when the risk/return profile of the investment is in line with investor preferences with respect to risk, time and expected return. This course includes the basics of investment analysis: time-value of money, portfolio theory, risk-return tradeoffs and capital budgeting. Time-value of money refers to the valuation of differing values of expected cash flows across time and accounts for differing levels of expected risk. Portfolio theory refers to the optimization of the weights of investments such that the portfolio outperforms the average of the investments. This is accomplished through the minimization of unnecessary risk. Capital budgeting refers to the process of capital allocation within the business (by managers) such that the financial performance of the firm is maximized.

COURSE CODE: ms744

This course examines how teams function, how individuals within those teams operate, and how team members can deal with the sometimes tricky dynamics of working with others. The course is largely experiential, and involves individual introspection, one-on-one interactions with others, group exercises, and class discussion. Throughout the course, students will be asked to keep reflection journals, which will be collected halfway through the course and at the end. In addition, there will be an in-class assessment during the sixth session covering the models discussed in class to that point

COURSE CODE: ms775

The ability to take on unstructured problems and generate useful insights/solutions is something that cannot easily be taught. But, it can certainly be learnt through practice and guidance. For most quantitative problems in graduate courses, the decision options, goals, and analytical approaches are pre-defined. In practice, however, business problems are usually ill-defined, "messy", where the decisions are initially ambiguous, goals are unclear, and the relationship between decisions and outcomes are indeterminate. While each business problem is distinctive, a disciplined approach to problem solving can be incredibly useful across many career contexts. The concepts and exercises in this course will sharpen our professional ability to structure a messy problem and do some disciplined analysis on it. Examples will be drawn from Strategy, Operations, Technology Management, Marketing, and Finance to expose us to the broad applications of the concepts and tools learned in this class.

COURSE CODE: ms751

This course introduces students to issues associated with formulating corporate strategy. It draws on findings from various academic disciplines (e.g., economics, organization theory, sociology, accounting, and management policy) to build a fundamental understanding of how firms choose the businesses in which they operate, considerations for geographic expansion, and how technology interplays with strategy. Readings and cases lead towards understanding the underlying economics affecting a firm’s external and internal environments and the implications of these fundamental factors for affecting the practice of strategy design. The course is designed to challenge students both inside and outside of the classroom, and to inform their consulting project.

COURSE CODE: ms747

In this course, students will learn how to use the concepts, tools and techniques of project management in order to successfully manage projects. System development project failures are generally failures of management, not failures of technology. Good management, along with an understanding of the appropriate use of technology, is therefore essential. Students will learn how to apply the concepts, tools and techniques of project management in today’s dynamic, digital business environment, where projects must be brought to completion under increasingly compressed timeframes and where decisions must be made under conditions of uncertainty.

COURSE CODE: ms756

The focus of this course is on leadership from a variety of perspectives: organizational leadership in the external environment, as well as leadership at the top, middle, and lower levels inside organizations. We look leadership from a behavioral, emotional intelligence, and situational point of view, developing students’ awareness, mindset, and skills in the process. In addition, we explore the challenges, theories, and skills of change management.

COURSE CODE: fe820

This course provides an in-depth analysis of financial considerations relating to corporate growth. It addresses the setting of financial and corporate goals in terms of maximizing shareholder wealth and relationships among working capital, debt levels, capital costs, dividend policy, growth and the value of the firm. It also considers the requisite financial analysis associated with mergers and acquisitions and bankruptcy.

COURSE CODE: ms771

This course introduces students to issues and best practices in successfully optimizing the value of goods and services over their lifetime. The goal of the course is to help students understand the value a product delivers to customers in a competitive environment. Students will build foundational skills in product portfolio management, lifecycle management, pricing and feature bundling and channel strategy.

COURSE CODE: ms770

The ability to translate data into visuals can often make the difference between success and failure. The goal of this course is to enable students to use the most common data visualization applications such as Tableau or Microsoft Power BI to communicate data. The course will begin with querying relationship databases, integrating multiple data sources and data validation, followed by choosing the most proper visualization option, creating automated dashboards, and building an overall visual system.

COURSE CODE: ms774

This is an introductory course on Digital Marketing emphasizing analytics that seeks to familiarize students with digital marketing tactics. At the heart of marketing lies consumers and their marketing journey through the stages of awareness, intent, conversion, and finally retention. In this course, we will learn how digital has revolutionized the interactions between firms and consumers along this journey. Digital offers powerful tactics to reach consumers along the funnel: online display ads raise awareness, search listings reach consumers with intent, on-site e-commerce marketing facilitates conversion, and social media both energizes and retains customers. The course develops essential data analytics skills–critical thinking, data mining, experimental analysis, and design–applied to ad campaigns, ad attribution, and social media data

COURSE CODE: ms757

This course introduces students to the innovation processes, such as design thinking, and various types and models of innovation. Students will learn current approaches to developing value for innovators, companies, societies, and economies through entrepreneurship. The course will explore various contexts for innovation and entrepreneurship, including new ventures, mature companies, and foreign market entry.

COURSE CODE: ms753

This course explores the skills strategies and tactics of both collaborative and competitive negotiations. In addition, we look at team negotiations, multi-party negotiations, agency, stakeholder analysis, preparation, and conflict resolution. The course is largely experiential, and involves individual introspection, one-on-one interactions with others, group exercises, and class discussion

COURSE CODE: mk820

This course covers the consultative selling approaches and skills required to lead complex sales programs. Selling complex products and services typically requires a long sales cycle, a sales/solution team collaboration, a high degree of interaction with the client team, and the development of custom solutions specific to each client. This course covers all aspects of consultative selling, and specific topics include strategies to help clients identify opportunities, qualify deals, recognize unrealized value, create solutions, develop marketing programs, build teams, deliver projects, negotiate contracts, and manage relationships. Students will interactively work to develop the personal skills and behaviors essential to success, and will learn strategies and behaviors to become a trusted advisor and valuable partner to clients.

COURSE CODE: ms773

This course seeks to familiarize students with customer data analysis related to digital marketing and sales, customer experience, and product management. The goal of this course is to help students uncover insights along the customer's journey as they move in stages of awareness, intent, conversion, and retention. Students will build foundational skills in analyzing customer data.