Marketing Department | Questrom School of Business

Our Mission

We take an interdisciplinary approach to develop consumer knowledge that guides firm strategy, informs public policy, supports customer well-being, and educates the next generation of leaders and academicians.

We use insights and methods from psychology, anthropology, economics, and computer science to understand how market factors and social context influence customer perceptions, decisions, and actions, and drive marketing programs and plans.

We possess distinctive expertise in explaining how value is created, captured, and sustained, and measured in the physical and digital worlds.

Three marketing professors having a discussion

Our Philosophy

We seek to bridge research and practice through applied research activities and a world-class faculty that embraces the expertise gained through business experiences.

We value experiential learning as an opportunity to master real-world problems, which benefits our students, the business community, and broader stakeholder groups.

Our inclusive and vibrant community of learners allows everyone to have a voice, and is supported by classroom innovations and leading-edge content.

Research Interests

Aesthetics and product design
Brand and community relationships
Branding
Consumer judgment and decision-making
Consumer well-being
Digital marketing and e-commerce
Health care marketing
Retailing
Return on marketing investment
Marketing metrics
Word-of-mouth and social influence
Marketing/finance interface

Department Chair

Marketing Department Faculty

Marketing PhD Students

Marketing Programs

The Marketing Department supports a marketing concentration at both the undergraduate and MBA levels.

Marketing

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