We take an interdisciplinary approach to develop consumer knowledge that guides firm strategy, informs public policy, supports customer well-being, and educates the next generation of leaders and academicians.
We use insights and methods from psychology, anthropology, economics, and computer science to understand how market factors and social context influence customer perceptions, decisions, and actions, and drive marketing programs and plans.
We possess distinctive expertise in explaining how value is created, captured, and sustained, and measured in the physical and digital worlds.
We seek to bridge research and practice through applied research activities and a world-class faculty that embraces the expertise gained through business experiences.
We value experiential learning as an opportunity to master real-world problems, which benefits our students, the business community, and broader stakeholder groups.
Our inclusive and vibrant community of learners allows everyone to have a voice, and is supported by classroom innovations and leading-edge content.
Our Research Interests
- Aesthetics and product design
- Brand and community relationships
- Consumer judgment and decision-making
- Consumer well-being
- Digital marketing and e-commerce
- Health care marketing
- Return on marketing investment
- Marketing metrics
- Word-of-mouth and social influence
- Marketing/finance interface
The Behavioral Lab assists Questrom-affiliated researchers in conducting simulations and experiments that will develop new knowledge about management and human behavior.
The Marketing Department supports a marketing concentration at both the undergraduate and MBA levels. In addition, we support the Questrom cross-disciplinary sector concentration in Retailing at the undergraduate level. We offer a Social Media Marketing MOOC through Questrom Digital on the edX platform as part of the Digital Product Management Micromasters Degree, which provides entrée into the marketing UG and MBA programs and custom executive engagements. For more information on the edX Social Media Marketing course: bit.ly/qd504x
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