In a rapidly changing world, staying ahead demands innovation and transformation. Ask any industry leader: change requires ongoing learning, persistence and a little help. That’s why Boston University Questrom School of Business is committed to executive education programs that provide business leaders with the tools they need to accelerate their careers and boost their organizations.

Course Offerings

Ecommerce Strategy

Tues and Thurs evenings: May 3, 5, 10, 12, 2022
6pm – 8pm EST
Delivery: zoom, synchronous

Description: This course examines ecommerce as a business model, a field of operations, and a set of disciplines. We will explore the fundamentals of ecommerce, including four types of ecommerce strategies, ecommerce analytics, digital marketing fundamentals, user experience, technology platforms plus the future of ecommerce in the metaverse. Relevant topics will be explored using case studies, a team project and in-depth class discussions.

Price: $1645
Instructor: Pete Howard

Register here.
Contact execed@bu.edu for group rates.


Platform Strategy & Design

Tues and Thurs evenings: May 17, 19, 24, 26, 2022
6pm -8pm EST
Delivery: zoom, synchronous

Description: Today’s most valuable and powerful companies do not offer standalone products or services, but rather platforms which enable transactions between multiple customer groups — think Alibaba, Airbnb, Amazon, eBay, Facebook, Google, Microsoft, Salesforce, Uber, etc. This course explores the unique strategy challenges and economic foundations of such platform businesses.

  • What makes platforms special relative to regular product businesses?
  • Why are platforms so powerful, yet so hard to build?
  • How should platforms be designed and priced?
  • How much responsibility should platforms take for bad things they enable their participants to do (e.g. fake news and ad scams on Facebook, counterfeits on Alibaba)?
  • When and how can regular products or services be transformed into platforms?
  • How should other businesses deal with the rising power of platforms that they depend on?

The course will use a mixture of conceptual frameworks, (light) economic models, and case studies to provide students with a thorough and in-depth understanding of what it takes to build or invest in platforms. Such an understanding is indispensable to anyone seeking a career at technology companies or aspiring to become an entrepreneur or venture capitalist.

Price: $1645
Instructor: Marshall Van Alstyne

Register here.
Contact execed@bu.edu for group rates.


Executive Compensation: Programs and Practices

June 21, 23, 27 & 29, 2022
6:30pm – 8:45pm EST
Delivery: zoom, synchronous

Description: This course will provide attendees with an in-depth understanding of the structure and governance of executive compensation, global trends, and best practices. It would be beneficial for human resource, finance and legal professionals who are seeking a greater understanding of the structure and governance of executive compensation and the contextual influences shaping pay programs and practices.

Price: $1250
Human Resources Policy Institute Members: $1000
Instructor: Charles Tharp

Register here.


Cultural Change in the New Work Environment

September 13, 15, 19, 21, 2022
6:30pm – 8:45pm EST
Delivery: zoom, Synchronous

Description: This seminar is beneficial for all Human Resource professionals who are interested in improving their understanding and skills in creating cultural change. Participants will have the opportunity to gain in-depth knowledge of the key dynamics and core issues in undertaking cultural change in the new work environment. Sessions are interactive, building on participants’ experience and preparation of assigned readings, assessments, and case studies. Participants will also be asked to complete exercises designed to apply seminar materials and ideas to diagnose their organization’s cultural profile and core cultural challenges, and to tailor change practices suitable to their situation.

Price: $1250
Human Resources Policy Institute Members: $1000
Instructor: Karen Golden-Biddle

Register Here.


Diversity, Equity, and Inclusion for Leaders: Strategy and Implementation

October 11, 13, 17, 19, 2022
6:30pm – 8:45pm EST
Delivery: zoom, synchronous

Description: In contemporary organizations, the ability to understand and enhance diversity, equity, and inclusion (DEI) has become a critical leadership ability. Though many organizations aspire to improve DEI, these efforts often prove to be ineffective, and can even turn counterproductive. The aim of this course is to provide attendees a broader leadership framework for understanding the challenges and potential of DEI. Further, it aims to highlight strategies and processes to effectively drive and sustain change.

This course would be beneficial for HR professionals, general managers, and senior leaders that have responsibility for developing strategy and/or culture concerning DEI.

Price: $1250
Human Resources Policy Institute Members: $1000
Instructor: Evan Apfelbaum

Register here.


Our offerings are powerful management immersions. We take a hands-on approach that prepares you for future challenges and gives you the opportunity to tackle today’s issues, right now. Our executive courses feature the following:

  • Immersive and interactive modules
  • Cutting-edge, experiential learning environment
  • Immediate growth and impact to your career
  • Flexible course delivery: on campus face-to-face, online, or at your location

Questrom’s intensive programs span topics and formats to meet a range of executive leadership, strategic, management, and innovation challenges. Taught by leading research faculty from across BU, our content delivers the most recent trends and pressing topics across disciplines.

  • Programs for organizations are tailored to the specific needs of your organization or your team.
  • Programs for universities educate future leaders across a spectrum of management best practices.
  • Entrepreneurial Marketing and Finance (EMF) is a high-intensity entrepreneurship accelerator program based in Boston, a global hub of innovation.
  • Questrom Digital offers a broad selection of learning and management solutions delivered online and on-demand, including MicroMasters programs in Digital Leadership and Digital Product Management delivered on the edX platform.

Request Information


Why Questrom?

The people:

 Our faculty are top researchers in their fields and engaging teachers in the classroom. They work together to create an integrated curriculum that enables you to solve complex problems across your organization and add significant value right away.

The place:

Boston University sits in the center of Boston, a thriving global hub for education, innovation, research, and business. Leading companies, including the world’s hottest startups, call Boston home. These companies are tackling global issues spanning all industries from technology, pharmaceuticals, healthcare and life science, to banking, sustainability, and entrepreneurship.

The Community:

 When you come to Questrom, you join an extraordinary community of driven, dynamic learners. Our programs attract executives from a vibrant range of professional and personal backgrounds. Our diverse participants are highly motivated, yet you will not find competition here, only collaboration.