In a rapidly changing world, staying ahead demands innovation and transformation. Ask any industry leader: change requires ongoing learning, persistence and a little help. That’s why Boston University Questrom School of Business is committed to executive education programs that provide business leaders with the tools they need to accelerate their careers and boost their organizations.

Course Offerings

Digital Marketing Essentials

Leveraging Social, Search, Content and Commerce for Growth

This 7-week online course is designed to give marketers, entrepreneurs and executives a broad overview of how to successfully use digital marketing to attract, convert, and retain customers. The course will give you valuable insight into the key tools and concepts for leveraging digital media, culminating in a Digital Marketing Playbook with actionable frameworks to help you apply your learnings. Learn from experienced Questrom faculty and your fellow participants in weekly interactive webinars and hear from guest speakers with both b2c and b2b digital marketing expertise. Instructors:
Frederick Geyer
Trish Babb
Peter Howard

  • Dates:
    October 2 – November 17, 2023
  • Price:
    $1,950 ($1,450 for BU alumni)
  • Format:

    Virtual with weekly live faculty webinars
  • Enrollment now open

Customer Insight Lab: BU’s Catalyst Program

The Catalyst program is a hands-on action learning program that equips participants with valuable skills around bringing technical inventions to the market. This program teaches you how to shift the paradigm from a technology-centric focus to a customer-centric focus, with a goal of solving customers’ critical problems.
After receiving 8 hours of online training in customer discovery, participants are put into teams and paired with a BU Principal Investigator/faculty member from across the university.
Participants interview potential customers of the new technology and report back on their key learnings about the viability of the market. Specifically participants learn how to create hypotheses, test their hypotheses through interviewing the right people, and synthesize the patterns in this data. The course culminates in a presentation to an audience of faculty and experienced entrepreneurs.
This program is available to exclusively to Boston University graduates. Instructor:
Alice Nichols

  • Dates:
    October 17 – December 5, 2023
  • Special introductory pricing:
    $895 (regular pricing $1,495) Available exclusively to BU alumni
  • Format:

  • Enrollment now open

Making Strategy Stick

Translating Strategic Thinking into Strategic Action

This course is designed for middle managers charged with implementing and executing against the organization’s strategy. It is a carefully curated journey of discovery, hands-on learning, and real-world practice focused on gaining strategic advantage and taking action in a turbulent and unpredictable environment. By taking it, you will develop your powers of strategic awareness and sensemaking, strategic innovation and agility, strategic experimentation and risk management, and getting buy-in, leading change, taking action, and getting things done in turbulent environments. Instructors:
Paul McManus
Chris Carter
Paul Carlile

  • Dates:
    December 8-9, 2023
  • Price:
    $3,250 ($2,495 for BU alumni)
  • Format:

  • Where:

    Questrom School of Business, Boston University
  • Enrollment now open

Executive compensation

Programs and Practices

This course will provide attendees with an in-depth understanding of the structure and governance of executive compensation, global trends, and best practices. It would be beneficial for human resource, finance and legal professionals who are seeking a greater understanding of the structure and governance of executive compensation and the contextual influences shaping pay programs and practices. Instructor:
Charles Tharp

  • Nest Session:
    Coming Soon
  • Format:
    Zoom, synchronous
  • Join our mailing list to stay up to date on future offerings of this course

Our offerings are powerful management immersions. We take a hands-on approach that prepares you for future challenges and gives you the opportunity to tackle today’s issues, right now. Our executive courses feature the following:

  • Immersive and interactive modules
  • Cutting-edge, experiential learning environment
  • Immediate growth and impact to your career
  • Flexible course delivery: on campus face-to-face, online, or at your location

Questrom’s intensive programs span topics and formats to meet a range of executive leadership, strategic, management, and innovation challenges. Taught by leading research faculty from across BU, our content delivers the most recent trends and pressing topics across disciplines.

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Why Questrom?

The people:

Our faculty are top researchers in their fields and engaging teachers in the classroom. They work together to create an integrated curriculum that enables you to solve complex problems across your organization and add significant value right away.

The place:

Boston University sits in the center of Boston, a thriving global hub for education, innovation, research, and business. Leading companies, including the world’s hottest startups, call Boston home. These companies are tackling global issues spanning all industries from technology, pharmaceuticals, healthcare and life science, to banking, sustainability, and entrepreneurship.

The Community:

When you come to Questrom, you join an extraordinary community of driven, dynamic learners. Our programs attract executives from a vibrant range of professional and personal backgrounds. Our diverse participants are highly motivated, yet you will not find competition here, only collaboration.