Five Big Ideas for Reimagining Healthcare Post-Coronavirus
Questrom Magazine Extra: In this Q&A, Questrom Magazine talks with Jonathan Woodson and Anita Tucker about improving healthcare coverage, fixing supply issues, and tracking future outbreaks.
Health Sector
Sadness — not disgust — intensifies cravings in smokers
Smokers’ cravings for cigarettes are strong on their own, but work by Questrom and Harvard researchers suggests one emotion can trigger an even more acute desire to light up. A handful of new studies published in the Proceedings of the National Academy of Sciences indicates that sadness is linked to more intense cravings for an […]
The Obstacles Medical AI Must Overcome
Harvard Business Review recently published the article, “AI Can Outperform Doctors. So Why Don’t Patients Trust It?” written by Questrom assistant professor of marketing Chiara Longoni and Everett W. Lord Distinguished Faculty Scholar and professor of marketing Carey K. Morewedge. The article references the professors’ research paper “Resistance to Medical Artificial Intelligence,” which is forthcoming […]
Personalizing mental health care
Harvard Business Review (HBR) features an article by Jonathan Woodson, Jayakanth Srinivasan & their colleagues. The article focuses on the U.S Army’s implementation of precise treatments for war-related behavioral conditions.