Tari, Anna, and Remi Trudel (2024). Affording disposal control: the effect of circular take-back programs on psychological ownership and valuation
March 6, 2025

“A circular economy is a “closed-loop” system designed so that products flow back into the production cycle after use. With many companies implementing take-back programs as part of their sustainability strategy, a fundamental shift in consumption has occurred, with consumers considering disposal during and even before purchase decision making. “This research indicates “a greater willingness to pay for circular program products.” (Journal of Marketing). Read the publication, Affording disposal control: the effect of circular take-back programs on psychological ownership and valuation in the Journal of Marketing, here.
This publication was written by Anna tari and Remi Trudel.