New Questrom Faculty Book Club – National Authors Day 2023

Tal Gross and Matt Notowidigdo, both Health Economists wrote “Better Health Economics, An Introduction for Everyone“ because “there’s a lot of good work in Health Economics that we think really matters, and that more people should know about it… You don’t need a PhD to understand what Health Economists do,” says Tal.

The book is on pre-order now for release in January 2024. Check out this Insights@Questrom Expert Take to learn more about why they wrote the book. “Health Care is different and that’s why we need a whole separate branch of economics to help understand how the healthcare system works,” says Matthew.

Moshe Cohen’s latest book “The Optimistic Pessimist,” was released this past summer. “You may recall we had a pandemic,” Moshe says, “I found it to be rather depressing, and what I do when I’m depressed is I write.” Moshe’s book is a series of essays written on mindfulness, self-awareness, and especially optimism as a choice.

Check out the Insights@Questrom podcast where we ask Moshe about why he wrote the book, and the tools that help us choose optimism. “Learn to slow down a bit,” says Moshe, “as we rush through life, we tend to act more out of habit.”

Check out the Insights@Questrom podcast here.

Kim Donlan’s book “Your Messaging Sucks, a groundbreaking approach to customer-centric messaging strategy,” released earlier this year, offers step-by-step guidance, advice, and workshops for marketers, founders, and agency leaders. Insights@Questrom published a Q&A with Kim that dives further into the details.

“After all the work on market research, product development, brand strategy, lead generation programs, and campaigns, it is still possible that no one is listening… When your marketing efforts don’t connect with the people you believe need you, you can feel like you have failed. However, you didn’t fail; you just followed a marketing process that failed you,” says Kim. 

Check out the Insights@Questrom Q&A with Kim Donlan here. 

Jim Rebitzer and brother Bob Rebitzer’s book “Why Not Better and Cheaper?: Healthcare and Innovation,” released a few months ago, argues that the healthcare system generates the wrong kinds of innovation. It is too easy to profit from low-value innovations and too hard to profit from innovations that reduce the costs of care. The result is a healthcare system that is profusely innovative yet remarkably ineffective in discovering ways to deliver increased value at lower cost.

Jim and Bob Rebitzer are hosting an Insights Live event called “Redirecting Innovation: Can We? Should We?‘ with Daron Acemoglu, Institute Professor of Economics at MIT, on Friday Nov. 10th, 2023. In person attendees will receive free and signed copies of “Why Not Better and Cheaper?: Healthcare and Innovation.”