An Unprecedented Year To Celebrate AdClub’s 15th Anniversary
August 29, 2023
Boston University’s AdClub is celebrating its 15th anniversary and an unprecedented year of progress. The student-led organization is kicking off the Fall 2023 semester at SPLASH and they welcome BU students from any school or experience level to stop by.
What is AdClub?
Boston University’s AdClub is a pre-professional advertising agency open to any Boston University student regardless of degree, or experience level. Over the past few years, AdClub leadership has honed in on providing members with “pre-professional” experiences such as opportunities to create value for real-world clients through Search Engine Optimization, copywriting, print media, strategy and research, branding, and web design.
What Does AdClub Offer Members?
AdClub’s key value proposition for incoming members is the opportunity to gain advertising work experience for real world clients such as non-profits, local businesses, and national companies. Along with that comes various workshops led by professors, speaker panels of industry professionals and BU AdClub Alumni, agency tours, networking opportunities, and social gatherings. AdClub considers the fall semester to be a time for skill-building to prepare them for internship applications in the Spring.
Recent Accomplishments
The last 12 months under the presidential direction of now alum Kazuki Katoh have been unprecedented for AdClub. They received over 200 hundred client applications this past Spring of 2023 which is the most that they have ever received. On top of that, AdClub members came away with rich experiences such as a visit to the headquarters of Digitas, a global advertising agency, and Gupta Media, a performance marketing agency where members got to explore the advertising career path through an agency tour, a speaker panel, and a networking event. The club hosted 23 industry speakers from 9 different agencies including Ogilvy, McCann, and Doyle Dane Bernbach. The AdClub team created advertisements for 12 client accounts this past year, including Cheese Louise, an artisan grilled cheese company, B/SPOKE Studios, a fitness studio, and No Chewing Allowed!, a chocolate truffle company.
Meet the Executive Board
AdClub added a twelfth executive board position after seeing the success of the new Project Management Department which brought improvements to the organization’s structure and client account management. The new Project Management Executive Board Position is now held by Camila Goldberg. Each executive board member has extensive experience supporting the organization’s strategic goals.
President – Chloe Patel
Executive Vice President – Sofia Ostland
VP of Accounts – Amanda Cucciniello
VP of Project Management – Camila Goldberg
VP of Creative – Paige Yoskin
VP of Strategy – Grey Brooks
VP of Branding – Ella Sanderson
VP of Finance – Iris Wang
Administrative Manager – Danielle Denman
Art Manager – Sophia Groen
Copywriting Manager – Ian Katan
Social Media Manager – Fernanda Valdez
Meet President Chloe Patel
President Chloe Patel is a rising senior majoring in advertising and minoring in journalism. Having been part of AdClub since Fall 2021, she started in an account management role and then joined the Executive Board as the Administrative Manager. This past Spring of 2023, Chloe took over as President. “I have loved being a part of and leading AdClub. AdClub brings great value to students and has for me as well,” she says. Apart from AdClub, Chloe is a COM Ambassador, part of The Daily Free Press, and in the First-Year Experience Program.
As President, Chloe plans to bring a stronger social aspect to AdClub. As a member she noticed that there weren’t enough opportunities for members to spend time together apart from teaming on client accounts. “My main goal this semester is to get all members interacting with each other!”
If you are eager to learn about advertising or seeking to improve your ad skills, you’re invited to get involved in AdClub. AdClub offers any BU student the opportunity to gain advertising work experience that they can wield as soon as they enter the job market.
Applications for AdClub will open after SPLASH and the link will be on their website and Linktree. If you would like to get on their mailing list, the form is open here.
For any questions, please contact buadclub@bu.edu
