Jeff Chen
Questrom ‘18
General Manager – Giiker Singapore
Based in Singapore, Jeff is a visionary product leader who has successfully transitioned into a direct-to-consumer brand owner. As the current retailer and distributor of the award-winning smart toy game brand, Giiker, he has established a robust market presence across multiple e-commerce platforms including Shopee, Lazada, TikTok Shop, Amazon, and Shopify.
Drawing from his extensive experience with major e-commerce and shopping platforms such as Chope, Novelship, and Shopee, Jeff developed deep expertise in consumer psychology, specifically in digital engagement and conversion optimization.
Today, Jeff has redirected his expertise toward a more meaningful mission: helping families reclaim quality time together away from screens. He is dedicated to combating screen time addiction by leveraging his profound understanding of digital behaviors to empower parents and children in establishing healthier habits. Through his work with Giiker, Jeff promotes screen-free activities that strengthen family bonds and nurture curiosity, ultimately contributing to more enriching lifestyles in an increasingly digital world.