Jason Lin is a doctoral candidate in Marketing at Boston University Questrom School of Business. His research focuses on branding, fairness and ethics in marketing, consumer morality, influencer marketing, and consumer transgressions against brands, including online consumer fraud and piracy. His work has been presented at the Association for Consumer Research, Society for Consumer Psychology, and American Marketing Association conferences and published in the Journal of Consumer Research.

Before joining BU, Jason received his B.S. from New York University and worked in the entertainment industry in partner marketing, research, and advertising strategy positions at Paramount and Sony Pictures.