Susan Fournier, Allen Questrom Professor and Dean, was recently recognized among the 11 renowned marketing scholars named Marketing Science Institute Academic Fellows.

They join nine current Academic Fellows (formerly Academic Trustees) who represent marketing’s most distinguished academics and will play an important role in ensuring that Marketing Science Institute (MSI) continues to exemplify innovative marketing scholarship and academic-industry research collaborations.

“Being nominated to be an MSI Academic Fellow is the highest honor we confer,” says MSI’s 2019­–­2021 Executive Director Barbara Kahn. “Dean Fournier has a long-standing relationship with Marketing Science Institute. She is a pioneer in branding and customer relationship research. Her research has been awarded the highest honors in marketing for its theoretical and managerial impact.”

“Today, across business and academia, we are all trying to understand how to move ahead,” Kahn adds. “The knowledge and insight that can be generated by interdisciplinary thinking across academia, and between industry and academia, can illuminate the best next steps. Our Academic Fellows are a critical part of this endeavor.”

“Fournier is an excellent choice for an MSI Academic Fellow. She embodies MSI’s goal of bridging research and practice,” says colleague and collaborator, Shuba Srinivasan, Norman and Adele Barron Professor in Management and Professor of Marketing. “As Dean, she understands the value of interdisciplinary interfaces by promoting cross-departmental hiring, the development of new cross-disciplinary programs, and faculty engagement in interdisciplinary institutes at both the School and BU at large. It’s a real-world approach that builds Questrom’s reputation as a preeminent research and teaching institution and develops our reputation for research that matters and faculty who care.”

“In terms of her marketing scholarship, Fournier is a leading international expert on brand marketing,” adds Srinivasan. “She is credited with pioneering the brand relationships subfield in marketing, which explores the emotional relationships consumers form with brands and products.”

“Her award-winning research is rooted in the real-world—she has a long-standing tradition of strong partnerships with industry,” continues Srinivasan. “She possesses an in-depth knowledge of the research and publication enterprises, what it takes to produce research that matters, how to bring that knowledge into the classroom, and what it takes to translate academic research for the most significant impact on practice—facets critical to understand in the pursuit of creating value for the world. We expect that Susan will play an important role in ensuring that MSI continues to exemplify ‘next-step’ thinking in marketing.”

Read the MSI announcement here.

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