In partnership with leading online education platform edX, Boston University and Questrom School of Business will offer an Online MBA to learners around the world beginning in Fall 2020.
Throughout its 105-year history, the Questrom School of Business has adapted its MBA portfolio to meet the ever-changing needs of the business world. Beginning with a full-time Master in Business Administration in the 1920s, Questrom has since added a Professional Evening MBA, an Executive MBA, a Health Sector MBA, a Social Impact MBA, and an MBA+ MS in Digital Technology, each of them catering to a unique segment of the market. Now, a new market segment emerges—the global online learner—and Questrom is set to, once again, adapt with this new online offering.
“This is a paradigm shift on so many levels,” says Susan Fournier, Allen Questrom Professor and Dean of the Questrom School of Business. “Our online MBA generates new content and capabilities necessary to compete in the evolving educational landscape.”
Total program tuition for the Online MBA, which can be completed in as little as two years, will be offered at $24,000.
This announcement comes at a time when MBA programs around the world are changing to adapt to an audience that wants more flexibility, accessibility, and affordability. The online MBA market is highly price elastic, with degree some degrees costing students as much as $132,000—roughly the same price as an on-campus program. The BU Questrom Online MBA’s lower price point aligns with the social mission of both edX and Questrom—to expand access to a top-tier business education throughout the world—and responds to social critiques about the relentless increases in the cost of higher education and the socioeconomic inequality this creates.
What’s more, the BU Questrom Online MBA is designed from the ground up with the global online learner in mind. To develop a curriculum framework, a faculty design team leveraged insights from consumer and market research and the Business Education Jam 2.0 (a series of global dialogues with over 3000 executives and academics about the future of business education).
The program is structured around key integrative themes including digital transformation, the social role of business, data-driven decisions, leadership, globalization, innovation, entrepreneurship, and critical skills including business communications and working in global teams.
In addition to launching an exciting new degree, Questrom will continue to augment its on-campus programs by investing in learning communities, projects and experiential learning, expanding career services with dedicated service for Professional Evening MBA students, and more, keeping on-campus programs vibrant and innovative.