Online Arts Marketing Graduate Certificate

Support Arts Organizations through Marketing

For early career professionals, the Graduate Certificate in Arts Marketing is a hands-on professional program offered by the Arts & Cultural Management program in collaboration with the Department of Administrative Sciences at Boston University’s Metropolitan College (MET).

If you are looking to position yourself as an effective practitioner of arts marketing, the unique Arts Marketing graduate certificate program will equip you with a competitive advantage in an era of changing media and marketing techniques. The curriculum will help you build a sophisticated skillset in the latest approaches to arts marketing, promotion, and advertising, preparing you for a career as an arts marketing manager within an arts organization. This preparation includes advanced training in marketing techniques, data analytics, social media marketing, strategic decision-making, and marketing segmentation.

Students in the program take two Arts & Cultural Management courses and select up to two electives drawn from BU MET’s graduate programs in Advertising and Global Marketing.

Select courses from the Arts Marketing certificate can be applied to the graduate degree program in Arts & Cultural Management. Certificate students have access to all the resources of the department and Boston University, including the extensive network of visual and performing arts organizations that have employed our graduates, as well as internship and job placement services.

The Graduate Certificate in Arts Marketing is also available on campus in Boston. Learn more.

Curriculum

A total of 16 units is required.

Credits earned from this online certificate may be applied toward the Master of Science in Arts & Cultural Management.

Note that some elective courses may not be available in an online format.

Dates & Deadlines

View BU MET’s academic calendar for online programs, including important dates and deadlines.

Application Requirements

Learn about application requirements for BU MET graduate degree and certificate programs.

How You Benefit from a
Boston University Education

A BU credential can help lay the foundation for career advancement and personal success.

• Benefit from a 24:1 average student-to-instructor ratio
• Study with an international faculty of professionals working within the worlds of visual and performing arts, advertising, and global marketing. Arts & Cultural Management faculty also include accomplished musicians, photographers, painters, collectors, and performers. Their expertise in the most current challenges, trends, and best practices in the field enables them to offer rich perspectives and insights that ensure a uniquely hands-on approach to study.
• Interdisciplinary curriculum encourages collaboration between students from multidisciplinary arts backgrounds and provides access to mentor programs, internships, project management activities, and opportunities to work with world-leading art institutions and practitioners in the field.
• Enjoy access to the Boston University Arts Administration Student Association (AASA), formed in the spring of 1995 to provide opportunities for social interaction, educational enrichment, and career development.
• The Arts & Cultural Management program is part of a long tradition of arts management programs offered by Boston University Metropolitan College since 1993, which have produced professional leaders at a host of cultural institutions in Boston, throughout the United States, and abroad.

Graduate with Marketing Expertise

Students who complete the Graduate Certificate in Arts Marketing will be able to demonstrate:

• The ability to use a sophisticated toolset to analyze transactional arts organization data, discern trends, and develop strategies for reaching target goals in audience development.
• Knowledge of current effective marketing techniques employed in fields related to arts management and the ability to apply these to arts marketing.
• The ability to market yourself effectively based on your acquired skills and knowledge gained through the certificate program.

“I am currently the Associate Director for Marketing, Media, and Communication for BU’s Kilachand Honors College. So, I certainly use skills that I have learned through my marketing and data analytics classes in this role. Also, my husband has a small business, and I am able to help him think through the logistical needs of the company (outside of the actual product) and brainstorm ways to obtain clients.” Read more.

Advance Your Career

BU MET’s Arts Marketing graduate certificate prepares you for a wealth of different roles, such as digital arts marketing specialist, arts marketing consultant, audience engagement specialist, marketing and patron services associate, fundraising and marketing specialist, and many others.

Recent graduates have established their careers at:

Arts Administration Faculty

Douglas DeNatale

Associate Professor of the Practice

Director, Arts & Cultural Management

Lauren O’Neal

Associate Professor of the Practice, Arts & Cultural Management

Interested in Learning More?