Alexandra Fennell (’03) founded Attn: Grace
Launching the first, sustainable wellness brand created specifically for women. There’s already a 10,000 person waiting list.
This is a topic that is often never publicly or privately discussed. Female incontinence. With its launch today, new female founded startup Attn: Grace is starting a long overdue conversation about women’s health in aging. It’s so relevant that they already have a 10,000 person waiting list.
Why now? Even as startups surrounding sexual, reproductive, and postpartum wellness have created increased communication and visibility for women’s health, the aging population remains distinctly under-served. Through childbirth, menopause and aging, women’s bodies are constantly evolving, yet surprisingly there isn’t a brand built to specifically address those concerns with more effective, healthier and sustainable products – delivered safely and reliably.
With the first, sustainable wellness brand created specifically for women as we age, Attn: Grace Cofounders Mia Abbruzzese and Alexandra Fennell (’03) are focusing on bladder leakage, a condition experienced by 1 in every 3 women. Honestly, have you actually ever heard women discuss this with each other? I haven’t.