CRC April Colloquium Lecture: Communicating Authenticity in Corporate Social Advocacy

Presented by Ejae Lee, Assistant Professor of Public Relations, Boston University's College of Communication This talk will examine how individuals' perceptions of a corporation's stance on sociopolitical issues—whether it upholds, alters, or remains silent—affect their views on authenticity, as well as their attitudes and behaviors toward the corporation. From a public relations perspective, we will also discuss the implications of research on authenticity, particularly in light of recent cases where some corporations have scaled back their CSA initiatives due to social and political pressures.