Driving Digital Innovation through Experimentation
**This course was offered on edX.org between 2018 and 2021 as part of the Digital Product Management and Digital Leadership MicroMasters® programs.**
Good design enables a capability for experimentation that would otherwise be infeasible as it speeds up learning and decreases the development time needed to realize the necessary technical changes to drive the next experiment. This capability produces an increase in optionality and paths for innovation; and so overall increases business value.
In this course, participants learned how to use Object and Service Oriented design principles and their development team to increase system flexibility to efficiently run experiments at the technical level and also refine business processes and models.
The course addressed both the digital (technical) and social (people) infrastructures and the essential interfaces between them. Managing these interfaces requires designing varying capacities to transfer, translate or transform the knowledge being used to develop experiments.
This course focused on two aspects of the social infrastructure:
(1) the capacity of the technical infrastructure to engage users and identify their needs; and
(2) the ability to manage the interfaces between the development team and the technical infrastructure over time.
Participants focused on how modular design is essential to project, process, and business model experimentation. Most importantly, they learned how the synthesis of design, management and experimentation can create real business value.
Course Team & Partners
Paul is an Associate Professor of Management and Information Systems and the Senior Associate Dean for Innovation at Boston University Questrom School of Business. He has also served as the Chair of the Information Systems Department. He holds a B.A. in Philosophy and a Masters…
