Kelli Questrom Associate Professor of Information Systems + Computing & Data Sciences
Dokyun “DK” Lee is a Kelli Questrom Associate Professor of Information Systems and Digital Business Fellow in the Questrom School of Business. He studies the responsible application, development, and impact of artificial intelligence in e-commerce and the digital economy, with a heavy focus on the economic impact of textual data, along with content extraction, understanding, and engineering. He runs the Business Insights through Text Lab. He is a recipient of Information Systems Society's Gordon B. Davis Young Scholar Award and the Marketing Science Institute's (MSI) Young Scholar Award. His research has won multiple best paper awards and is supported by organizations such as Adobe, Bosch Institute, Google Cloud, MSI, McKinsey & Company, Nvidia, and Net Institute. Discover more about DK.