Graduate Prerequisites: QST MK723 or MK724, QST PL727 or PL730, QST QM716 or QM717 - This course focuses on the practical needs of the marketing manager making pricing decisions. Students learn the techniques of strategic analysis necessary to price more profitably by evaluating the price sensitivity of buyers, determining relevant costs, anticipating and influencing competitors' pricing and formulating an appropriate pricing strategy.

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