In this course, students learn the principal methods of analytics used to maximize customer profitability. We learn statistical tools to identify, target, acquire, and develop profitable customers for the long term. Using a rich range of cases drawn from B2C and B2B companies, we emphasize drawing insights from the analyses to inform business strategy.

Note that this information may change at any time. Please visit the MyBU Student Portal for the most up-to-date course information.