Consumer Insights
QST MK 345
Undergraduate Prerequisites: QST SM131 and sophomore standing - Formerly MK445. Provides insight into the motivations, influences, and processes underlying consumption behavior. Considers relevant behavioral science theories/frameworks and their usefulness in formulating and evaluating marketing strategies (i.e., segmentation, positioning, product development, pricing, communications).
FALL 2025 Schedule
| Section | Instructor | Location | Schedule | Notes |
|---|---|---|---|---|
| A1 | Mazar | HAR 324 | MW 12:50 pm-2:05 pm | If you are not able to register yourself for a Questrom course or section, please submit the Questrom Waitlist Request Form. |
SPRG 2026 Schedule
| Section | Instructor | Location | Schedule | Notes |
|---|---|---|---|---|
| A1 | MW 12:50 pm-2:05 pm |
Note that this information may change at any time. Please visit the MyBU Student Portal for the most up-to-date course information.
