Marketing: Concepts to Consumers
QST MK 223
Prerequisite: QSTSM 131; QSTBA 221 previously or concurrently; sophomore standing. This course Introduces students to the field of marketing, including the analysis, planning, and implementation of marketing strategies as the means for achieving an organization's objectives. Students analyze cases and participate in workshops that focus on key marketing management tasks, including marketing research, consumer research, segmentation and targeting, sales forecasting, brand management, analysis of distribution channels, pricing and promotion practices, the development of advertising strategies, and marketing ethics.
SPRG 2026 Schedule
| Section | Instructor | Location | Schedule | Notes |
|---|---|---|---|---|
| A1 | Ordabayeva | HAR 322 | TR 8:00 am-9:15 am | MK223 is open to Business Administration majors who started at BU in Fall 2025 or after, and meet the pre-requisite. MK223 is open to all Business Administration minors who meet the pre-requisite. Students cannot take both MK223 and MK323. If you are not able to register yourself for a Questrom course or section, please submit the Questrom Waitlist Request Form. |
SPRG 2026 Schedule
| Section | Instructor | Location | Schedule | Notes |
|---|---|---|---|---|
| B1 | Ordabayeva | HAR 322 | TR 9:30 am-10:45 am | MK223 is open to Business Administration majors who started at BU in Fall 2025 or after, and meet the pre-requisite. MK223 is open to all Business Administration minors who meet the pre-requisite. Students cannot take both MK223 and MK323. If you are not able to register yourself for a Questrom course or section, please submit the Questrom Waitlist Request Form. |
Note that this information may change at any time. Please visit the MyBU Student Portal for the most up-to-date course information.
